·        Leading and mentoring the in-store team by allocating daily tasks, supporting sales activities, and maintaining a positive, customer-focused floor environment

·        Guiding team performance through clear communication, coaching, and operational support to ensure smooth daily store activities

·        Providing personalised styling advice and client assistance during visits and appointments, including managing bridal and high-value customers with professionalism and discretion

·        Building long-term customer relationships through personalised consultations, follow-ups, and exceptional service delivery

·        Managing daily store operations, including billing, order coordination, fittings, returns, customer requests, and designer communications

·        Maintaining accurate order updates, daily reporting, and stock coordination while ensuring smooth inventory movement with minimal errors

·        Driving sales performance by improving team efficiency, enhancing customer engagement, and supporting achievement of store KPIs

·        Managing inventory visibility and merchandising activities, ensuring product availability, organised displays, and alignment with brand aesthetics

·        Coordinating in-store events, launches, and special appointments to enhance customer experience and strengthen brand presence

·        Implementing process improvements and maintaining operational standards to improve store efficiency and customer satisfaction

• Helping create engaging communication materials, including articles, videos, presentations, and social media content.
• Assisting with maintaining communication plans and tracking project communication activities.
• Drafting and editing content for a range of communication channels.
• Assisting with photography, video production, and basic graphic design activities.
• Identifying and sharing stories that celebrate employee achievements, project milestones, and organisational culture.
• Supporting the organisation and execution of project milestone events.
• Providing general administrative support to the Communications team as required.
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