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Assistant Vice President, CCPF - Card Usage MY at CIMB Group Malaysia
Kuala Lumpur, Kuala Lumpur, Malaysia -
Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

12 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Market Share Growth, Credit Card Portfolio Management, Billing Optimization, Campaign Strategy, Portfolio Profitability, Receivables Growth, Attrition Reduction, Spend Inactivity Reduction, Cost Monitoring, Provision Forecasting, Omni-channel Marketing, Stakeholder Engagement, Customer Engagement, Rewards Program Management, Revenue Generation, Process Enhancement

Industry

Banking

Description
Grow the Bank’s market share of credit card portfolio, billings and formulate campaigns that maximizes the portfolio’s profitability. Plan, develop and implement strategic usage campaigns and programs to grow cards billing and receivables to achieve the business and financial objectives. To plan and execute targeted campaigns to reduce attrition and spend inactive amongst the inactive pool of customers Constantly monitor and review the cost and provision against forecast/budget. Drive campaigns via omni-channel approach effectively with optimum marketing cost. Engage and work interdependently with internal stakeholders and strategic partners to continuously increase customer engagement, deliver superior rewards, increase revenue and reduce attrition. Enhance overall customer experience by reviewing and ensuring robust processes and workflows are in place to increase the efficiency and effectiveness of the Bank’s programs.
Responsibilities
The primary responsibility involves growing the bank's credit card market share, billings, and profitability by formulating and implementing strategic usage campaigns and programs. This includes executing targeted campaigns to reduce customer attrition and inactivity while effectively managing marketing costs.