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Assistant Vice President, CCPF - Cards Activation, Rewards & Lifecycle Mana at CIMB Group Malaysia

, , Malaysia -

Full Time

Start Date

Immediate

Expiry Date

29 Mar, 26

Salary

0.0

Posted On

29 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Rewards Programme Management, Vendor Management, Strategic Partnerships, Campaign Management, Data Analysis, Customer Experience, Project Facilitation, Catalogue Effectiveness, Stakeholder Collaboration, Customer Awareness Campaigns, Fulfilment Management, Contract Management, Redemption Trends Analysis, Business Growth Strategies, Point Redemption Optimization, Customer Retention Strategies

Industry

Banking

Description

Overseeing the entire rewards programme including design, implementation and ongoing engagement Vendor and fulfilment management on Member Rewards - including RFP process when sourcing new vendors or renewing contracts and ensure vendor contract, pricing and service level (SLA) align with the requirements Led strategic partnership with airline, hotel and merchant partners including onboarding, contract renewal, campaign management to drive business growth Analyze redemption trends and evaluated cost per point metrics to enhance catalogue effectiveness and align product offerings with customer preferences Collaborate closely with internal & external stakeholders - support teams, partners on all matters relating to Member Rewards redemption to address issues and enhancement for better customer experience Develop and implement campaigns on customer awareness on the value of their points earned to increase redemption rate and card spend Participate and facilitate in Member Rewards related projects to optimise the rewards programme effectiveness in attracting and retaining customer Explore new ways/items/channels for customers to burn points Oversee the governance of overall Member Rewards Programme (internal and external) – Fulfilment SLA, Catalogue Creation, Payment and Redemption Report and Analysis

Responsibilities

Oversee the entire rewards programme, including design, implementation, and ongoing engagement. Collaborate with internal and external stakeholders to enhance the customer experience and optimize the rewards programme.