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Assistant Vice President, CCPF - Personal Financing MY at CIMB Group Malaysia
Kuala Lumpur, Kuala Lumpur, Malaysia -
Full Time

Start Date

Immediate

Expiry Date

16 Apr, 26

Salary

0.0

Posted On

16 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Product Development, Market Research, Sales Strategy, Marketing Campaigns, Product Documentation, Stakeholder Collaboration, Revenue Uplift, Customer Complaint Management

Industry

Banking

Description
Job Purpose Undertake the life-cycle function of Personal Financing products from planning, forecasting, development and marketing with the objective of maximizing the revenue, market share and profit margins. Key Responsibilities* Core Product: Awam-i To develop new or variation of Personal Financing products – to obtain product proposals approval To introduce and market new/ variation product in collaboration with various stakeholders e.g. Sales and Consumer Marketing To work with CBPA on product pricing /sales strategy to ensure products remain profitable To conduct market research and analysis on customer segments, product proposition and competitor analysis To develop and update product documentations (Application form, Product Disclosure sheet, Terms & Conditions etc.), Sales Call scripts and marketing collateral related to the respective Personal Financing products. To work with various sales channel leads to identify and execute revenue uplift activities such as running sales challenges and marketing campaigns. Responsible in monitoring the implementation of product enhancement in various systems, sales channels and partnerships to meet business needs. Responsible in ensuring end to end process flow is accordance to the department’s Policy and Procedures including updated SOPs by stakeholders supporting the PF products To work closely with stakeholders (e.g.: iCIMB, Consumer Marketing & Decision Management (DM) for campaign fulfilment Work closely with stakeholders (e.g. iCIMB, Unsecured Collection Centre) on redemption / customer complaint related matters. Any other responsibilities/tasks as assigned by the Management from time to time.
Responsibilities
The role involves developing and marketing Personal Financing products to maximize revenue and market share. It includes conducting market research, collaborating with stakeholders, and ensuring compliance with policies and procedures.