Assistant Vice President, Digital Growth Marketing VN at CIMB Group Malaysia

Ho Chi Minh City, Ho Chi Minh, Vietnam -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Strategy Planning, Funnel Design, Media Planning, Budget Planning, Paid Execution, CRM, UI/UX Optimization, Tracking Architecture, Attribution, GA4, MMPs, Creative Strategy, Brand Positioning, Data Visualization, SQL

Industry

Banking

Description

Key responsibilities I. Performance Marketing: A. Performance strategy & planning * Translate business goals into performance strategy, funnel design, media plans and KPIs. * Own budget planning, channel mix and learning agenda, starting with Facebook-first. B. Paid & owned execution (hands-on) * Set up, run and optimize paid digital campaigns. * Align paid + owned touchpoints (ads, app/landing, CRM) to improve conversion. * Collaborate with product and UI/UX teams to identify and optimize UX elements impacting performance (onboarding flows, landing/app screens, friction points). * Continuously optimize against CPI, CPA, CPC, ROAS and funnel metrics. C. Tracking & data * Design and own tracking architecture, naming conventions, attribution and remarketing setup. * Partner with product and tech teams to define and implement app tracking via industry-standard attribution and to build performance-ready martech foundations for scaling and new channel onboarding. II. Brand Marketing A. Brand + positioning * Define consumer brand strategy, value proposition, and segments * Reputation support: consumer-facing comms during incidents (including Corp Comms/PR, Legal, Risk). B. Creative + production leadership * Lead agency ecosystem (creative, activation & even, media…) and internal studio processes. * Creative quality control, performance feedback loops, localization. III. Budget + performance accountability * Own performance marketing budget allocation, campaign ROI logic, and efficiency. Reporting & insights * Build and maintain dashboards and performance reports for Head and leadership. * Deliver clear, actionable insights to guide optimization and media investment decisions. Job requirement Technical & performance skills: * Strategic Planning: Ability to translate business goals into scalable growth engines with a focus on investment efficiency and media planning. * Strong hands-on experience in setting up and optimizing performane campaigns (e.g., CPI, CPL, CPA). * Data & Dashboards: Advanced mindset in building performance dashboards (Looker Studio, Power BI) and the ability to define data requirements for Tech/Product teams. * Tracking & Funnel: Proficiency in designing tracking architectures (naming conventions, attribution) and collaborating with UI/UX teams to optimize conversion funnels. * Technical Knowledge: Deep understanding of GTM, GA4, and Mobile Measurement Partners (MMPs) such as AppsFlyer or equivalent; SQL is a plus. Brand & Creative Skills * Creative Strategy: Experience managing Creative Agencies (writing briefs, critiquing proposals/ideas/plan, and managing production budgets). * Strategic Communication: Ability to define a Proposition and "Messaging framework"- this requires high-level writing and positioning skills, not just technical settings. Experience & Seniority Education: Bachelor’s degree in Marketing, Advertising, or Media. Experience: Ideally Fintech or Banking. At least 7–10 years in Growth Marketing (strategic planning and execution), with a proven track record of managing high-budget campaigns (at least 1B VND/month).

Responsibilities

This role involves translating business goals into performance marketing strategies, owning paid and owned digital execution, and optimizing campaigns against key metrics like CPI, CPA, and ROAS. Additionally, the incumbent will lead brand positioning, manage the creative agency ecosystem, and maintain budget accountability.