Assistant Vice President – Digital Marketing at Morgan Stanley

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Mar, 26

Salary

140000.0

Posted On

17 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Management, Tag Management, Mobile Marketing, Analytics, Collaboration, SEO, A/B Testing, Project Management, Communication, Performance Monitoring, Stakeholder Engagement, Agile Methodology, Content Personalization, Risk Management, Legal Compliance, Marketing Technology

Industry

Financial Services

Description

Manage and prioritize digital marketing initiatives for content management system, content personalization, tag management, mobile marketing, and reporting dashboards. Ensure these tools are effectively leveraged to meet business objectives and enhance customer engagement. Work closely with cross-functional teams, including product management, marketing, design, analytics, legal, and business units, to gather and prioritize requirements. Facilitate communication and collaboration to ensure alignment and successful project delivery. Collaborate with marketing tech and oversee the development and implementation of new features and enhancements. Support ongoing releases by coordinating with relevant teams to ensure timely and successful deployment of updates and new functionalities. Monitor performance and address any issues that arise post-launch. Utilize analytics and performance data to inform decision-making and optimize digital marketing efforts. Identify opportunities for improvement and innovation. Engage with key stakeholders to communicate progress, gather feedback, and ensure that digital marketing initiatives are aligned with broader business objectives. Participate in and represent the digital marketing team in all Agile-related ceremonies including daily standup, refinement, planning, demo, and retrospective sessions. Support site content management, A/B or multivariate testing, SEO, and testing execution to enhance user engagement and site performance. Facilitate review and approval cycles with Risk, Legal, Compliance, and Operations for client-facing website launches and updates. Update and maintain project dashboards, reports, and presentation materials for tracking progress and key metrics. Contribute to system migration, cleanup, and decommissioning activities related to legacy web content. Stay current on digital marketing technologies, up-to-date with the latest digital marketing trends, and communicate best practices to ensure our strategies remain competitive. 5-7 years of relevant experience in technology, digital marketing, product management, or marketing operations. Bachelor's degree in Technology, Marketing, Information Systems, or a related discipline. Exceptional attention to detail, organization, and follow-through. Excellent communication skills and ability to work collaboratively across teams. Experience with content management systems using Adobe Experience Manager (or other), targeted messaging and A/B testing with Adobe Target (or other), and tag management with Adobe Launch (or other). Experience with SEO platforms like Google Search Console, SiteImprove, BrightEdge, etc. Experience in financial services or other regulated industry Eagerness to learn digital communication processes and tools within a large, regulated organization. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work. To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser. Expected base pay rates for the role will be between $85,000 and $140,000 per year at the commencement of employment. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Responsibilities

Manage and prioritize digital marketing initiatives to enhance customer engagement and meet business objectives. Collaborate with cross-functional teams to ensure successful project delivery and monitor performance post-launch.