Assoc Dir, Marketing at Vantive

Minato-ku, Tokyo, Japan -

Full Time

Start Date

Immediate

Expiry Date

25 Jul, 26

Salary

0.0

Posted On

26 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Market Research, Cross-functional Collaboration, Relationship Building, Brand Management, Digital Marketing, Content Marketing, Marketing Technology, Data Analysis, KPI Management, Compliance, Crisis Communication, Project Management, Stakeholder Management, Strategic Planning

Industry

Medical Equipment Manufacturing

Description

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Strategic Leadership - Lead and champion strategic marketing initiatives, showcasing a successful track record in spearheading impactful campaigns, including Home Dialysis, upstream strategies for general practitioners, and the cycler project addressing challenges like the Kaguya error. Market Research and Insight - Drive comprehensive market research efforts to identify emerging trends, competitive landscapes, and customer insights, ensuring that the company's strategic decisions are well-informed and aligned with the dynamic nature of the industry. Including patient survey don’t to have new marketing message and GP strategies. Functional Collaboration - Collaborate cross-functionally with Sales, Global R&D, and Global Product Management to align marketing strategies with overall business goals, fostering synergy across departments and ensuring a cohesive approach to company objectives and support Japan market growth. Relationship Building - Develop and maintain relationships with key opinion leaders, industry influencers, and strategic partners to amplify the company's presence and strengthen its market position, leveraging interpersonal skills and industry knowledge. Also keep close relationship with the sales team to help execute marketing strategy. Collateral Development and Brand Consistency - Oversee the creation of compelling marketing collateral, ensuring not only its visual appeal but also the consistency of messaging and brand representation across various channels, including digital, print, and events of “Ouchi- Toseiki おうち透析“ Digital Marketing Innovation - Implement innovative digital marketing strategies, utilizing social media, and content marketing to maximize brand visibility and engagement with target audiences, staying at the forefront of digital trends to help the upstream strategy of “Ouchi- Toseiki おうち透析 Technology Integration - Evaluate and implement marketing technologies to enhance efficiency, data analysis, and campaign performance, showcasing a proactive approach to adopting tools that elevate the effectiveness of marketing efforts with the commercial excellence team for Execution. Performance Metrics and Analysis- Establish and monitor key performance indicators (KPIs) which is LEAD and LAG. Regularly analyzing marketing metrics to measure the effectiveness of campaigns and making data-driven adjustments to strategies as necessary. (i.e. GP strategy and MyPD launch) Compliance and Ethics - Ensure strict adherence to industry regulations and ethical guidelines in all marketing activities, demonstrating a commitment to maintaining the highest standards of integrity. Crisis Communication Leadership- Lead crisis communication efforts, collaborating seamlessly with the communications team to manage and mitigate any potential reputational risks, showcasing a capacity for strategic communication in challenging situations. (i.e. Kaguya error and other backorder issues) Innovation Culture - Foster a culture of creativity and innovation within the marketing team, encouraging the generation of new ideas and approaches to continually evolve the company's marketing efforts in a dynamic business environment which includes Claria Japan, Claria Plus and Uno projects. Reasonable Accommodation Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link Recruitment Fraud Notice Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice. At Vantive, your work will expand your skills, knowledge and opportunities for growth and learning to advance your career. In 2023, we began the journey to establish Baxter’s chronic kidney care and acute therapies businesses into one standalone company. We are thrilled to introduce you to Vantive. Together, we will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the 1+ million people we serve. At Vantive, we believe in not only building our leadership in the kidney care space, but offering meaningful work to those who join us. We offer a range of exciting career opportunities across various departments, from research and development to marketing and sales. If you are looking to drive innovation and growth at a new, purpose-driven organization, we have a place for you at Vantive.

Responsibilities

The Associate Director of Marketing will lead strategic marketing initiatives and drive comprehensive market research to identify trends and customer insights. They will also collaborate cross-functionally to align marketing strategies with business goals and manage brand consistency across digital and physical channels.