Associate Athletic Director, Sales & Fanbase Growth at Wake Forest University

Winston-Salem, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

0.0

Posted On

18 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ticket Sales, Marketing, Sales Planning, Data Analytics, Budget Oversight, Staff Supervision, Fan Engagement, Communication Strategies, Revenue Growth, Group Sales, Collaboration, Advertising Management, Creative Development, Financial Controls, Stakeholder Partnership, Event Management

Industry

Higher Education

Description

External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Job Description Summary The Associate Athletic Director for Sales & Fanbase Growth drives ticket revenue for Wake Forest Athletics, primarily for football and men's basketball, through strategic marketing and sales planning. Responsibilities include pricing, renewals, new business development, premium seating management, group sales growth, ticket-holder communications, budget oversight, staff supervision, data analytics, and collaboration with stakeholders and fan engagement partners. * This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply. Job Description Essential Functions: Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men’s basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public. Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies. Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives. Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets. Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing. Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information. Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting. Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.). Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc. Perform other duties as assigned Other Functions: Required Education, Knowledge, Skills, Abilities: Bachelor’s Degree 5+ years of full-time experience in ticket sales in college athletics or professional sports Preferred Education, Knowledge, Skills, Abilities: Power 4 experience Accountabilities: Assistant Athletic Director for Ticket Sales & Fan Development Assistant Athletic Director for Analytics & Development Assistant Athletic Director for Digital & Integrated Marketing Assistant Athletic Director for Ticket Operations Additional Job Description Time Type Requirement Full time Note to Applicant: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment. Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700. About WFU: Wake Forest University, formed in 1834, has experienced decades of growth and innovation. WFU is a distinctive university that combines a liberal arts core with graduate and professional schools and innovative research programs. The University embraces the teacher-scholar ideal, which prizes the personal interaction between students and faculty. It is a place where exceptional teaching, fundamental research and discovery, and the engagement of faculty and students in the classroom and the laboratory are paramount. Wake Forest University is a community that seeks the enlightenment and freedom which come through diligent study and learning. Its higher goal, however, is to give life to the University motto "Pro Humanitate," as members translate a passion for knowledge into compassionate service. The community shares a tradition that embraces freedom and integrity and acknowledges the worth of the individual. The heritage, established by the school's founders and nurtured by succeeding generations, promotes a democratic spirit arising from open-mindedness and discourse. Wake Forest fosters compassion and caring for others. Its collective strength and character are derived from the values and distinctive experiences of each individual; therefore, it affirms the richness of human intellect and culture and its contribution to knowledge, faith, reason, and dialogue. Furthermore, it strives toward a society in which good will, respect, and equality prevail. To that end, Wake Forest University rejects hatred and bigotry in any form and promotes justice, honor, and mutual trust. The University is comprised of: the undergraduate college, Graduate School of Arts and Sciences, School of Business, School of Divinity, School of Law, and School of Medicine (located on the Bowman Gray campus with Wake Forest University Baptist Medical Center) and today enrolls about 4,846 undergraduates and 2,823 students in graduate programs at its principal location, the Reynolda campus. Students at Wake Forest University enjoy a great deal of access to and interaction with world-class faculty both in and out of the classroom setting with a student-faculty ratio of 11:1. Wake Forest employs approximately 2,772 full and part-time faculty and staff. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the fifteen-team Atlantic Coast Conference (ACC). Since its founding, the university has adopted the motto “pro humanitate,” which is exemplified by a deep institutional commitment to public service and engagement with the world. Wake Forest has a strong commitment to holistic, eight-dimensional well-being for students, faculty and staff as evidenced in the Thrive initiative. Winston-Salem, North Carolina Wake Forest is located in Winston-Salem, North Carolina, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. Winston-Salem is a family-friendly city with high quality schools, numerous outdoor recreational activities and events, and is known for its vibrant and thriving arts scene. Winston-Salem residents enjoy close proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, a very reasonable cost of living, and an eclectic variety of restaurants, wine bars, and breweries for dining with friends and family. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a smaller town.

Responsibilities

The Associate Athletic Director for Sales & Fanbase Growth is responsible for driving ticket revenue through strategic marketing and sales planning, focusing on football and men's basketball. Key tasks include managing ticket sales inventory, developing sales initiatives, and overseeing ticket-holder communications.