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Associate Brand Manager - Nerf at Hasbro
Pawtucket, Rhode Island, United States -
Full Time

Start Date

Immediate

Expiry Date

20 Feb, 26

Salary

0.0

Posted On

22 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Marketing, Advertising, Franchise Development, Creative Thinking, Strategic Thinking, Project Management, Analytical Skills, Collaboration, Communication, Digital Mindset, Presentation Skills, Microsoft Office

Industry

Manufacturing

Description
Develop overall go-to-market product strategy Provide timely and consistent communication of brand activity and key information to internal business partners. Develop franchise growth plans in partnership with internal teams and execute these plans to build the Nerf and Super Soaker brand equities. Minimum 2 years of progressive experience in marketing, advertising, or related field Bachelors Degree (Marketing, Advertising, or related field preferred) MBA preferred (additional work experience in lieu of MBA considered) Understanding of the steps necessary to bring products to market Previous experience in franchise development preferred, but not required Creative and strategic thinking. Ability to be agile and flexible in thinking. Motivated self-starter who is able to creatively tackle problems and maximize available resources. Ability to make informed decisions quickly to keep performance on track. Collaborative; able to work with, get information/help from and influence internal groups Business and financial acumen including analytical skills. Can make sense of quantitative and qualitative information affecting the brand Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints Digital-first mindset Well developed, verbal, written and dynamic presentation skills. Intermediate to advanced proficiency with Microsoft Office applications.
Responsibilities
Develop overall go-to-market product strategy and communicate brand activity to internal partners. Execute franchise growth plans to build the Nerf and Super Soaker brand equities.