Job Description :
Associate Brand Manager – RTD & Beer Portfolio (Diageo Canada)
About Us
With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company. From Guinness to Don Julio, and from Smirnoff to Captain Morgan, our brands are known, loved, and celebrated globally!
At Diageo, we champion innovation, inclusivity, and collaboration. We are passionate about building brands that consumers love, and we believe in unlocking the power of diversity and individuality. Bring your curiosity, creativity, ambition and we’ll give you a career worth celebrating!
About the Role
This is a unique opportunity to help lead the charge on some of Canada’s top ready-to-drink (RTD) and Beer brands namely, Guinness, Smirnoff Ice, Captain Morgan, and Crown Royal, through high-impact marketing, performance tracking, and culturally resonant campaigns.
As Assistant Brand Manager, you’ll work closely with the Senior Brand Manager, Brand Manager, Senior Trade Manager, and Regional Trade Marketing Manager across the portfolio to support the development and execution of 360° brand plans. You’ll drive campaign delivery, performance analysis, budget management, and cross-functional alignment across multiple channels.
This is a high-growth role built for a results-driven marketer who thrives in fast-paced, consumer-obsessed environments and who is ready to blend creative thinking with sharp business acumen.

Core Focus

• Drive brand growth and cultural relevance across Diageo’s Premium RTD portfolio
• Balance creative excellence with commercial rigor
• Support campaigns, activations, and innovation launches that win with consumers

Key Responsibilities

• Brand Strategy – support annual plan, positioning, messaging
• Commercial Strategy – Support in the creation of point-of-sale materials, sell sheets, and manage commercial tool programs. Ensure compliance with Diageo Marketing Code
• Insights & Analysis – track trends, competitors, consumer behaviours
• Campaign Execution – manage integrated campaigns with agencies
• Brand Activations – deliver consumer-connecting events and experiences
• Innovation – cross-functional support for the process and execution of innovation and brand change projects
• Budget & Return On Investment – manage spend, track performance
• Key Performance Indicator Tracking – monitor sales, share, and sentiment
• Collaboration – work across agencies, sales, innovation, customer marketing

What’s Needed to Win

• Creative & Curious – push boundaries, test-and-learn, tap culture
• Commercially Savvy – data-driven, ROI-minded, performance focused
• Execution Hustle – juggle multiple projects, deliver fast
• Inclusive Leader – collaborative, team-first, open to diverse perspectives

Candidate Checklist

• 3–5 years brand or marketing experience
• Strong analytical and project management skills
• Excellent communicator and collaborator
• Bilingual (English/French) a plus, not required

Key Attributes

• Embodies Diageo’s purpose: Celebrating Life, Every Day, Everywhere Responsibly.
• Curious, resilient, and accountable
• Passion for delivering outstanding creative work that moves culture
• Seeks to understand and is proud of the work they deliver

In short: A hands-on, commercially minded marketer who can drive breakthrough RTD brand building through insights, creativity, and flawless execution.
Worker Type :
Regular
Primary Location:
Downtown Toronto
Additional Locations :
Job Posting Start Date :
2025-09-08
Salary Range:
Minimum Salary:
$57750
Maximum Salary:
$96250
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location

• Brand Strategy – support annual plan, positioning, messaging
• Commercial Strategy – Support in the creation of point-of-sale materials, sell sheets, and manage commercial tool programs. Ensure compliance with Diageo Marketing Code
• Insights & Analysis – track trends, competitors, consumer behaviours
• Campaign Execution – manage integrated campaigns with agencies
• Brand Activations – deliver consumer-connecting events and experiences
• Innovation – cross-functional support for the process and execution of innovation and brand change projects
• Budget & Return On Investment – manage spend, track performance
• Key Performance Indicator Tracking – monitor sales, share, and sentiment
• Collaboration – work across agencies, sales, innovation, customer marketin