POSITION SUMMARY:

The Associate Brand Manager (ABM) will play a key role in developing and implementing the strategic marketing plan for the Metabolics and Ketocal products – a specialized range of formula for patients with inherited metabolic disorders and who suffer from refractory epilepsy
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow both categories to enhance its competitive position, promote the successful launch of new products and services and ensure continued growth of current products. Success will involve managing, executing, and tracking key brand initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events. The Senior Brand Manager will support coaching, input and ideas, professional development support.

KNOWLEDGE, SKILLS AND ABILITIES:

• Knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research.
• Knowledge of project management best practices, including budgeting.
• Solid interpersonal and communication skills.
• Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation.
• Skill in gathering and analyzing data to produce actionable information.
• Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
• Ability to analyze problems and develop solutions.
• Ability to work in cross-functional teams, both in leadership and member roles.
• Ability to establish rapport and credibility among Nutricia management and employees.
• Ability to communicate effectively orally and in writing.
• Ability to plan, organize, and administer marketing strategies.
• Ability to handle multiple priorities at the same time.
• Ability to take a project from concept through final product, with direction and feedback.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing or business administration is required
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word
• Bilingual

ESSENTIAL FUNCTIONS:

• Works as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution across select traditional, digital, social and other emerging media.
• Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals. Marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families.
• Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Creates and publishes monthly business scorecard showing key brand and sales performance indicators. Gathers qualitative feedback from cross-functional team partners.
• Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior.
• Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.
• Other duties as required for other TAs or brands as per the business needs.

SUPERVISORY RESPONSIBILITIES:

The Associate Brand Manager does not have any direct reports.