Associate Creative Director - Advertising Design / Art Direction at TheLab

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

140000.0

Posted On

20 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Art Direction, Creative Direction, Advertising Design, Strategic Thinking, Client Presentation, Shoot Production, Luxury Brand Marketing, Integrated Campaign Development, Team Management, Visual Storytelling, Copywriting Partnership, Cross-functional Collaboration

Industry

Advertising Services

Description

Associate Creative Director, Advertising Design / Art Direction thelab | Digital Advertising Agency | New York, NY (Hybrid) About thelab thelab is an agency of makers with deep expertise in solving creative, production, and technology challenges. Our focus is on making better work to help brands work better, and our production roots ensure that every great idea gets delivered right. From brand campaigns and shoot production to social, experiential, and retail, thelab mixes inspiration and hard work to produce results that mean business. The Role We're looking for an Associate Creative Director with exquisite design sensibility and the strategic thinking to back it up. You'll report to the ECD team and work alongside a cross-capability group that includes paid social strategists, organic social strategists, brand strategists, and a Director of Project Management. You'll be in the room with the client regularly, so presence, a clear point of view, and the ability to articulate creative decisions with confidence are essential. What You'll Do Creative Leadership Own the full creative direction vision across all channels and touchpoints, including art direction, design, and copy, ensuring a cohesive and elevated brand aesthetic Concept, develop, and oversee creative across TV/CTV, paid social, organic social, experiential, retail, and trade environments Work with and provide clear, confident direction to copywriters as a true creative partner Maintain a high standard of craft at every stage, from early concepting through final execution Strategy & Integration Think at the account level, with a clear understanding of business objectives, audience dynamics, and how creative drives results across the full marketing ecosystem Collaborate closely with paid and organic social strategists, brand strategy, and the ECD team to ensure creative is integrated and purposeful across every channel Bring a point of view to briefs, not just an execution, and push thinking upstream when the work calls for it Client Partnership Serve as a leading creative voice in client presentations and ongoing creative reviews, building trust and credibility with the client team Articulate creative decisions clearly and confidently, and navigate feedback with both openness and conviction Help grow the relationship through the quality of the work and the strength of the partnership Production Lead and oversee shoot production for campaign and content work, with a strong eye for casting, set design, photography, and film direction Partner with production and project management to deliver ambitious creative on time and on budget What You Bring 6-8 years of design and art direction experience, with significant time at an agency working on integrated brand campaigns A portfolio that demonstrates exquisite design taste, elevated, considered, and channel-fluent Deep experience across TV/CTV, paid social, organic social, experiential, and retail Proven experience with luxury brands and a clear understanding of the visual language, restraint, and standard of craft that luxury demands Strong shoot production experience; comfortable on set and skilled at getting the most out of a production A history of thinking strategically at the account level, not just executional excellence Experience managing, inspiring, and developing a team of creatives Exceptional client-facing skills; confident, compelling, and collaborative in the room Comfort working within a cross-capability team and a clear understanding of how design functions within a fully integrated program Nice to Have Experience with luxury appliance, home goods, or premium lifestyle categories Familiarity with trade marketing as an audience (designers, architects, specifiers) thelab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Details Hybrid - in Madison Square office Tues-Thurs Benefits include health/vision/dental with Anthem BCBS, 401k match, unlimited PTO and pretty great snacks Salary of $125,000-$140,000 commensurate with experience

Responsibilities

Lead the creative vision across multiple channels including TV, social, and retail to ensure a cohesive brand aesthetic. Manage client relationships and oversee shoot production from casting to final execution.