Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS® brand upon joining the organization.
As part of our growing portfolio, Alani Nu is a fast-growing wellness brand dedicated to empowering women and bringing a fresh, energetic perspective to the health and wellness space. We foster a dynamic, collaborative culture where creativity, innovation, and passion are celebrated. Team members are encouraged to think boldly, move quickly, and help shape a brand that’s redefining what wellness looks and feels like.
If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Associate Creative Director – Brand (Alani) opening.
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Preference for candidates to be onsite in Louisville, KY or Boca Raton, FL (Open to fully remote candidates).
Travel Requirements: N/A
People Management Responsibilities: Yes
Role Type: Full-Time
Salary Range: starting $100,000 annually, plus incentives

REQUIREMENTS

Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work

• 7+ years of experience in visual design within an agency or in-house creative team
• Proven leadership and team management experience across design and copy disciplines
• Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
• Deep understanding of brand systems, hierarchy and creative execution at scale
• Advanced layout, packaging, illustration, color theory and typography skills
• Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
• Experience with digital-first design and a solid understanding of UX/UI best practices
• Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
• Highly collaborative, excellent communicator with strong presentation skills
• Proven ability to inspire, support and co-create with team members to produce exceptional creative work
• Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
• Open, thoughtful and constructive in giving and receiving feedback
• Exceptionally organized, accountable and self-motivated with excellent time management
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
• 3D / CGI experience a plus but not required

• Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
• Collaborate with the SVP, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
• Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
• Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
• Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
• Guide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
• Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
• Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
• Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
• Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
• Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu’s identity
• Write detailed creative briefs and manage external creative partners or freelancers as needed Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
• Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
• Bring strong visual storytelling, layout and illustration skills to hands-on work when needed
• Operate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflows
• Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
• Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
• Model ownership, accountability and initiative across all workstreams.
• Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team