EMPLOYER RIGHTS:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next:
If this sounds like a role you are interested in, then please apply.
We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston
Organization: Santander Bank N.A

• Bachelor’s Degree or equivalent work experience: Marketing, Business, Communications, Web/Graphic Design or equivalent field - Required.
• Master’s Degree Marketing, Business, Communications, Web/Graphic Design or equivalent field - Preferred.
• 5+ years of experience in paid media advertising, with hands-on campaign management across major digital platforms (required).
• 5+ years in the financial services industry or another highly regulated vertical (required).
• Proven expertise in digital media buying and cross-channel campaign execution across platforms including:
• Paid Social
• Programmatic
• Online Video
• Influencer Marketing
• Digital Audio
• Connected TV
• Out-of-Home and Linear TV (collaborative integration)
• Strong understanding of media planning, measurement frameworks, and campaign analytics.
• Deep familiarity with compliance considerations for financial services advertising, particularly in social and digital.
• Excellent written and verbal communication skills with the ability to present strategy, performance, and business cases for paid media investments.
• Adaptable, collaborative, and highly organized with outstanding time and stakeholder management.
• Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.
• A track record of driving innovation in media execution or media tech adoption