Associate, Digital Campaign Marketing at Informa

Newton, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

60000.0

Posted On

02 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Lead Generation, Data Analysis, Web Analysis, Marketing Automation, Copywriting, HTML, Social Media Marketing, A/B Testing, Project Management, Attention to Detail, Communication Skills, Organizational Skills, Problem Solving, Teamwork, Creativity

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description The Digital Marketing Associate role is a dynamic opportunity within Informa TechTarget’s centralized Campaign Marketing, Strategy and Execution division, responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing, lead generation, tracking and analysis and will have strong writing skills, an acute attention to detail, and be deadline oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation. Campaign Marketing (75%) Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking Contribute to inbound social media marketing on brand Twitter and LinkedIn pages Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally Utilize measurement and analytics to deliver against expected business results and key performance targets Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs Reporting (20%) Maintain tracking reports for all executed campaigns Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion Other (5%) Participates in Informa-led communities and team building groups Qualifications Education: B.A. - Marketing, English, Communications, Public Relations, Business Administration or similar areas of concentrations Preferred Experience: Understanding of the B2B marketing environment is a PLUS Excellent writing and communication skills (copywriting and creative writing is at least 50% of this job) HTML experience or familiarity Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful Some familiarity with A/B Testing concepts Experience or familiarity with email marketing from set up through deployment Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence A team player with a “can-do” attitude who is eager to learn and grow within the Informa family Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world The salary range for this position is $50K-$60K/YR, depending on experience. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

Responsibilities

The Digital Marketing Associate will oversee all aspects of inbound and outbound marketing campaigns for the Technology Markets. This includes executing successful marketing campaigns, managing email marketing, and collaborating with various teams to ensure optimal campaign performance.