WHAT YOU’LL BRING

• 10+ years of professional experience in Paid User Acquisition and ASO.
• 5+ years of experience leading and growing a high-performing app marketing team
• You bring an entrepreneurial mindset: you embrace ownership, make bold, data-driven decisions, and relentlessly pursue innovative solutions to drive sustainable growth
• Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting
• Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM)
• Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns)
• Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing
• Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures
• A true team player who values diversity of thought and actively encourages an inclusive culture

THE ROLE

As Associate Director of App Marketing in our Paid Marketing department, you will be responsible for leading a team that drives app-based customer acquisition to 17 countries and 5 brands. You will lead the expansion of our App Acquisition efforts in a cost-effective manner while contributing to our full-funnel customer journey strategy.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

WHAT YOU’LL DO

• Lead a team that runs all the app marketing activities (including ASO) and partner with other Paid Marketing teams to run app native campaigns on their platforms (ie. Google, Meta).
• Work on improving the channel infrastructure by:
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• i) identifying tech/setup gaps preventing further efficient scaling of channels, resolving them, and assisting the team in launching new campaigns;

• ii) partner with tech, product, and other marketing stakeholders to test and scale improvements in the app funnel & experience to improve app-based customer acquisition;
• iii) building the infrastructure to increase the efficiency of the team (budgeting automation, incremental regression analysis, etc..);
• iv) coordinating and deploying different messaging on ads and app store landing pages in collaboration with the brand team and the other performance marketing teams involved in channel execution;
• v) collaborating with the marketing data product team to improve the integration of the app marketing channels into the MMM and other marketing measurement models;
• vi) closely collaborating with the tracking team to improve the current MMP integration and app tracking data pipelines.