Associate Director App Paid Marketing (m/f/x)

at  Alumni Network Job Board

WHAT YOU’LL BRING

• 10+ years of professional experience in Paid User Acquisition and ASO.
• 3+ years of experience leading and growing a high-performing app marketing team
• You bring an entrepreneurial mindset: you embrace ownership, take bold, data-driven risks, and relentlessly pursue innovative solutions to drive sustainable growth
• Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting
• Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM)
• Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns)
• Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing
• Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures
• A true team player who values diversity of thought and actively encourages an inclusive culture

THE ROLE

As App Paid Associate Director in our Marketing department, you will be responsible for leading a team driving key consumer activations through our applications. You will lead the expansion of our App Acquisition efforts in a cost-effective manner while contributing to our full-funnel consumer journey strategy.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

WHAT YOU’LL DO

• Lead a team that runs all the app paid marketing activities (including ASO)/ Partner with other Paid Marketing teams to run other channels’ app campaigns.
• Work on improving the channel infrastructure by:
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• i) identify tech/setup gaps preventing to running such channels, resolve them, and assist the team in launching the new campaign;

• ii) partner with tech, product, and other marketing stakeholders to release improvements in the app funnel and experience to improve app paid performance;
• iii) build the infrastructure to increase the efficiency of the team (budgeting automation, incremental regression analysis, etc..);
• iv) coordinate and deploy different messaging on ads and app store landing pages in collaboration with the brand team and the other performance marketing team involved;
• v) Collaborate with the marketing data product team to improve the integration of the app-paid channel into the MMM model
• Closely collaborating with the tracking team to improve the current mmp integration and app tracking