Associate Director, Audience Development & Analytics at Crooked Media

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Feb, 26

Salary

130000.0

Posted On

08 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Audience Development, Analytics, Data Reporting, Campaign Management, Collaboration, Content Strategy, Marketing, Data Dashboard, Google Analytics, Tableau, Social Media, Email Marketing, Paid Advertising, People Management, Presentation Skills, Strategic Thinking

Industry

Media Production

Description

At Crooked, we believe the answer to a rising authoritarian movement is a democratic movement powerful enough to fight it and (fingers crossed) defeat it. That means using all the tools at our disposal as a media company to help build a massive, diverse coalition united behind a core set of democratic values: freedom, equality, compassion, and the rule of law. Job Summary: Crooked Media is looking for an Associate Director, Audience Development & Analytics, reporting to the Chief Marketing Officer, to lead audience acquisition and retention strategies across RSS, video, social and subscription. We are proud to have a highly-engaged and constantly-growing audience of listeners, followers and subscribers, and we’re looking for an expert with a track record of growing and activating audiences and communities to help us find and implement winning strategies across all of our current platforms. We’re looking for someone who can assess where our audience is, where our obstacles and opportunities for growth are, and make recommendations as to the strategies and tactics that will help us reach the next level of growth. Key to the success of this role, and hence our growth, is this person’s ability to form working relationships with partners in content, marketing, subscription, etc., understand operational realities and work collaboratively to set goals and strategy in each area of audience growth. This role is based out of our Los Angeles and follows a hybrid schedule based on the job's needs. We are ideally looking for Los Angeles-based candidates or candidates willing to relocate within the first 3 months of accepting an offer. How You'll Spend Your Time: Audience Development and Growth Audit - spend time diving into our audience profiles and content across offerings, building a profile of where areas of opportunity are and which audiences and content will help drive growth Strategy Development - work with existing teams on if and where we modify our audience strategies and optimize for growth, making content, publishing, workflow, marketing and promotional recommendations Acquisition - manage campaigns to drive downloads, audience, subscription and ancillary revenue growth Audience Development - strategy and tactics that will connect Crooked audiences across email, subscription, social, ecommerce, live events, RSS, audience retention and customer relationship management Reporting and Analytics Weekly and Monthly Reporting - manage weekly, monthly and quarterly reporting of social metrics and quarterly reporting and data vis for subscription podcast downloads and video performance and coordinate reporting across departments Data Dashboard - manage the development and ongoing use of data dashboard with third party developer. Help onboard new users and build help automate reports that will help teams work with data more efficiently Periodic Business Reviews - work with production, content marketing and social teams to develop performance reports for podcast hosts. Work with existing reporting templates but also recommend more effective and efficient ways of sharing data with talent and partners Collaboration Subscription and Video - become embedded with subscription and video teams as a stakeholder in growing audience and subs, attending weekly meetings, maintaining 1/1 relationships with team members and understanding all workflow and operational realities and challenges. You’ll collaborate with the leaders of each of these teams on an ongoing basis, to develop growth strategies but also on implementation, testing and optimizing of tactics Marketing - work with marketing directly on paid promotional campaigns, on platform and campaign measurement and on continued campaign and messaging optimizations to drive growth Senior Staff - work with senior leaders and strategy and workflow recommendations and on audience growth goals development Finance - work closely with the finance team on KPIs, success tracking and budget management. What You’ll Bring To The Table: 5-7+ years working within a creative organization using data to shape strategies and grow audiences Proven track record developing and leading audience growth initiatives Strong reporting background with tools such as Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone Experience with Data Analytics tools (such as Tableau), and knowledge of digital media data sources (platform analytics) Excellent presentation skills (building decks, delivering information clearly in meetings) Experience managing paid advertising/conversion campaigns Commitment to work collaboratively and respectfully Highly organized and entrepreneurial in spirit Management Experience: 2+ years of hands-on people management experience Bachelor’s degree preferred YouTube Certification a plus Leadership Standards: The following characteristics are required of those in leadership positions at Crooked Media. Each leadership characteristic is part of the annual evaluation process and all are critical to effective leadership to advance our organization: A strong sense of ownership and excitement related to our mission A self-starter and leader who will guide the way of our programming initiatives A strong collaborator, who is eager to create a positive environment to work well with others and bring multiple stakeholders together to accomplish amazing things A strategic thinker and doer who maintains a strong balance between creative vision and project management skills, which many times will require one to actively roll up their sleeves to bring great ideas to life A facilitator of constructive conversations, who values diverse perspectives and promotes critical thinking to ensure compelling ideas are shared and valued. Pay and Perks: At Crooked, we believe in paying employees at market rates that are informed by salary surveys and industry benchmarks. In addition to competitive salaries, we offer full-time employees excellent benefits including: Competitive salaries Paid healthcare 401k match Unlimited discretionary time off Paid leave including, sick, bereavement, pregnancy loss, and disability leaves 20 weeks of paid parental leave Commuter reimbursement or paid parking Communications stipend Professional development opportunities Did we also mention our offices are closed at the end of the year? Once we’re ready to extend an offer, we look at the individual’s years of relevant experience and other compensable factors to determine a competitive offer. For this role, the salary range is $120,000-$130,000. About Us We welcome everyone—as an inclusive workplace, we invite all our employees to bring their authentic, whole selves to work. Our mission and intent is to encourage people from every nation, race/ethnicity, belief, gender, gender identity, sexual identity, disability, and culture to feel respected and valued for their unique contributions to our company. We approach our work courageously, adapt and improve constantly, and celebrate the wins big and small. We cultivate a culture of creativity and expression at Crooked Media. We hire the best talent, ensure they have the tools and training they need, and set them free. If you have a high degree of ownership and are driven to excel, you’ll fit right in. That’s it. End of mission.

Responsibilities

Lead audience acquisition and retention strategies across various platforms. Collaborate with teams to develop and implement growth strategies and optimize audience engagement.