Job ID: 32371
Location: Singapore, SG
Area of interest: Marketing, Brand & Communications
Job type: Regular Employee
Work style: Office Working
Opening date: 25 Jun 2025

JOB SUMMARY

Background
The Brand Management and Activation Team at Standard Chartered is responsible for the development and management of the company’s brand globally touching almost 83,000 employees across 52 markets. The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets and businesses.

ABOUT STANDARD CHARTERED

We’re an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

OTHER RESPONSIBILITIES

Partner with CABM Learning Council to support Brand Training across CABM and the bank.

ROLE SPECIFIC TECHNICAL COMPETENCIES

• Brand Strategy & Management
• Partnership Management
• Impact Measurement
• Business Acumen
• Adaptive & Strategic Planning
• Strategic Communications
• Data analysis & visualisation
• Operational Risk
• Cost Management
• Crisis Management
• Agile Project Management
• Client Experience, behaviours & preferences
• Emerging technologies
• Reputational risk