Associate Director - Brand Marketing at Noise

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Positioning, Narrative Development, Integrated Campaigns, Agency Management, Social Media Strategy, Content Strategy, PR Strategy, Influencer Strategy, GTM Strategy, Stakeholder Management, Data Insights, Storytelling, Launch Excellence, Budget Management, Creative Instinct

Industry

Computers and Electronics Manufacturing

Description

Roles & Responsibilities: We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights. Your Will Be's: Brand Strategy & Positioning Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms Define long-term brand vision aligned with business goals and product roadmap Ensure consistency of brand communication across digital, offline, and retail channels Social Media & Content Leadership Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms) Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments Build scalable content frameworks that balance performance with brand storytelling Oversee in-house teams and agency partners for content creation and execution PR, Influencers & Brand Partnerships Own PR strategy, including media relations, brand narratives, launches, and reputation management Build and maintain strong relationships with media, creators, and cultural stakeholders Drive influencer strategy aligned with brand positioning and GTM priorities Lead collaborations and partnerships that elevate brand credibility and reach GTM & Launch Excellence Lead brand-led GTM strategy for new product launches and categories Partner with Product, Growth, and Performance teams to create integrated launch plans Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints Track and optimize brand and launch performance metrics The ideal Noisemaker 8-12 years of proven experience with post-graduate, managing all aspects of marketing. Experience working with large budgets and finding the most effective and efficient ways to reach customers. Strong understanding of Indian consumer culture, digital ecosystems, and creator economy Track record of building distinctive brands and executing high-impact launches Excellent storytelling, communication, and stakeholder management skills Experience managing large teams and agencies Data-driven mindset with a strong creative instinct

Responsibilities

This role involves owning and driving the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. Key duties include leading integrated campaigns, managing agencies, and building a differentiated, consumer-centric brand using data insights.