Associate Director - Category Customer Strategy, Entertainment Ad Sales at JioStar

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

01 Mar, 26

Salary

0.0

Posted On

01 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Gtm Strategy Development, Data Analysis, Media Consulting, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Strategic Decision Making, Market Insights, Sales Data Interpretation, Brand Strategy, Campaign Management, Performance Optimization, Industry Trend Monitoring, Client Relationship Management, Ecommerce Strategy, Digital Marketing, Entertainment Industry Knowledge

Industry

Broadcast Media Production and Distribution

Description

Job Summary Experienced Category Go-To-Market (GTM) Managers to lead the strategy and execution of the ecommerce, fashion & lifestyle, and gaming across TV and Digital platforms. The role will be responsible for developing and executing data-driven go-to-market strategies, optimizing growth, and driving impactful partnerships in the above-mentioned sectors within the entertainment industry \n Key Responsibilities GTM Strategy Development- Lead the creation and execution of GTM strategies for both TV and Digital, ensuring alignment with broader business goals. Industry view and Analysis - Continuously monitor industry trends, new launches and campaigns, target consumers, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings. Analyze data to identify opportunities, optimize media plans, and improve performance. Act as a media consultant for clients: Build brand or product specific media narratives for CMOs and brand/product/category managers at clients end. Understand the requirements for brands and campaigns; and recommend relevant solutions in line with business objectives. Data-Driven Decision Making- Leverage market insights and sales data to inform strategic direction, providing actionable recommendations to leadership. Cross-Functional Collaboration- Proactively work & collaborate & enable the Ad Sales teams, Product and Revenue Strategy teams and Content teams to ensure the successful execution of GTM strategies and initiatives Skills & Attributes for success Strong analytical and data interpretation skills to drive informed, strategic decisions. Ability to thrive in a fast-paced, dynamic environment while delivering on strategic goals. Excellent communication skills, including experience in creating and presenting strategic decks to senior leadership. Preferred Education & Experience Master of Business Administration (MBA) – Marketing, 8-10 years of experience in Go-To-Market strategy, with a focus on the specific category \n About Us Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Responsibilities

Lead the creation and execution of go-to-market strategies for TV and Digital platforms. Continuously monitor industry trends and analyze data to optimize media plans and improve performance.