Associate Director, HCP Omnichannel Marketing – Immunology
Location: Wilmington, DE
Reports to: Sr. Director, Marketing – Immunology
Department: US Immunology Marketing
The Associate Director, HCP Marketing – Immunology will lead the strategic development and execution of Omnichannel and Non-Personal Promotion (NPP) initiatives for AstraZeneca’s Immunology portfolio, with a primary focus on Saphnelo. This role is critical in shaping HCP engagement strategies, driving brand growth, and ensuring alignment throughout cross-functional teams.

QUALIFICATIONS

• Bachelor’s degree required; advanced degree preferred.
• 5+ years of pharmaceutical marketing experience, preferably in Immunology or Specialty Care.
• Proven success in HCP marketing, media planning and execution, omnichannel strategy, and NPP execution.
• Strong leadership, communication, and project management skills.
• Experience working in a matrixed environment with cross-functional stakeholders.

• Omnichannel Strategy & Execution: Lead the development and implementation of HCP omnichannel marketing plans, including digital, field, and media touchpoints
• Non-Personal Promotion (NPP): Own the NPP strategy, including segmentation, content development, and performance tracking
• Digital Innovation: Lead advancement of AI-driven solutions to maximize efficiency, speed to market and impact
• Agency Management: Oversee agency relationships, including performance evaluations and strategic alignment
• Insight Generation: Partner with Market Research and Analytics to derive actionable insights from HCP behavior and feedback
• Cross-Functional Collaboration: Work closely with Medical Affairs, Market Access, Sales, and Patient Marketing to ensure cohesive messaging and execution
• Field Enablement: Develop tools, messaging frameworks and data insight to support field teams in delivering impactful HCP interactions
• Campaign Development: Lead creative development and testing of promotional materials, ensuring scientific accuracy and regulatory compliance
• Performance Measurement: Establish KPIs and dashboards to monitor campaign effectiveness and optimize tactics.