Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site in Ottawa - 1800 Alta Vista Drive OR Toronto - 67 College Street and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications, marketing and public affairs
Job posting ID: 7385
Employment status: Regular full-time
Possible schedule/FTE: 1.00
Classification: PTS/MGT/IT B
Salary/Rate of pay: $129,159 to $145,691
Application deadline: 2025-07-02

APPLICATION REQUIREMENTS:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.
  Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

TOGETHER, WE CAN MAKE ALL THE DIFFERENCE IN THE LIVES OF OTHERS.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

DESIRED EDUCATION AND SKILLS

• University degree in business, marketing or communications, or equivalent work experience required.
• Project management experience or certification.
• Marketing-related certificates, such as Adobe (Marketo Engage), Salesforce (Pardot), Oracle (Eloqua)
• Marketing Cloud or other certification will be considered an asset.
• 7+ years of marketing operations experience.
• Minimum of 5 years in a marketing operations team leadership role.
• Very strong financial management skills.
• An equivalent combination of education, training and experience may be considered.

ABOUT THE ROLE

Canadian Blood Services is looking for a regular full-time Associate Director, Marketing Operations to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division.
The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

JOB RESPONSIBILITIES

This is a new function within marketing, and we need your expertise to help us stand up our systems and processes to deliver more impact. You’ll be focused on leading the engine that keeps our marketing organization running smoothly and aligned to business goals.
As the Associate Director of Marketing Operations, you’ll act as a key partner to the Director, Integrated Marketing, supporting strategic planning and performance reporting with the Data Analytics team, and serving as the go-between for Marketing Operations and key internal stakeholder groups. From campaign and project management to workflow design and budgeting, you and your small but mighty team will ensure that projects stay on track, resources are well-utilized, and the organization is empowered to deliver great work at scale.
In this role, you will lead the engine that enables the integrated marketing team to drive results through the integration, management, adoption, and optimization of the right combination of tools, data, technologies, and applications. You will play a critical role in driving overall marketing efficiency and effectiveness; visibility into marketing performance by focusing on technologies, reporting and analytics; and instituting best-in-class operational processes. You will have operational oversight of the marketing budget, with responsibility for continuously improving the return on investment (ROI) of marketing investments and providing strategic counsel to enhance the financial performance and business impact of marketing activities. You will also be accountable for all vendor and agency contract management.
The role is multidisciplinary and an integral part of creating an integrated marketing center of excellence, with key areas of responsibility including:
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Technology — Identify and support the implementation of core technologies, applications and tools that enable the team to drive operational efficiencies; scale across geographies, products, programs, solutions or business units; and create repeatable, consistent practices and processes that drive efficiency in go-to-market (GTM) activities.

• Data — Build reporting frameworks to improve marketing effectiveness and provide recommendations for optimization. Lead efforts surrounding prospect data management, data integrity and designing optimal approaches in leveraging technology to gain insights.
• Process – Design and lead the process across stakeholders to improve and standardize cross-functional workflows and best practices, ensuring alignment across teams and external partners and agencies. Develop and implement project management best practices, tools and processes to ensure smooth execution from brief to delivery.
• Performance — Deliver insights, in collaboration with the analytics and market research teams, to analyze and report on key marketing performance indicators to determine ROI and business impact of marketing activities. Provide visibility into asset utilization, including people and technology to highlight opportunities for optimization.
• Budget and resource management – Own the marketing budget: forecasting, reporting, and optimization – working closely with other marketing leaders and our finance partners. Track spend and performance across teams and channels. Help us make tradeoffs between time, money, and people – ensuring resources are appropriately applied in service of delivering on our organizational goals.

IF THIS ROLE RESONATES WITH YOU, WE ENCOURAGE YOU TO APPLY BY PROVIDING YOUR UP-TO-DATE RESUME. THIS COULD BE YOUR FIRST STEP TOWARDS A MEANINGFUL AND INSPIRING CAREER. COME TO WORK EACH DAY KNOWING THAT YOU SAVE LIVES.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.
Applicants who require accommodation should discuss their needs with us.