Formative is seeking an Associate Director with a passion for digital marketing and strategy with a background in account management, communications and editorial content management. This role will lead the development of major client strategy, marketing and program development initiatives on a full-time basis.

WHO WE ARE

Formative is a Seattle-based agency of professionals who are passionate about helping to solve society’s most pressing challenges by connecting with audiences in deep, meaningful ways. We operate in the arenas of social good and purpose-driven brands, working to design and launch campaigns, programs and platforms that maximize impact on behalf of clients including Gates Ventures, Kaiser Permanente, Malaria No More, National Geographic Society, and Amazon Sustainability to name a few.
Our people are relentless seekers, problem solvers, thoughtful collaborators and sector experts. We’re inspired by doing work that matters in the world and delivering powerful solutions that solve our clients’ biggest priorities.

WHO WE’RE LOOKING FOR

This role will help lead day-to-day marketing and communications support for a portfolio of clients within global health, climate and Health and Life Sciences. We are looking for a proven team leader with excellent client management skills who is endlessly curious about social impact topics and creative ways to engage audiences.

You are the right person for this role if you are:

• A strategy minded communications expert who can leverage audience insights to sharpen comms, channel, and editorial strategy.
• An editorial advisor and problem solver who asks the right questions of data to drive a constantly evolvong comms strategy.
• A willing contributor in team settings, a strong driver of process, and you get excited about generating content and channel storytelling that fuels solutions to big challenges.
• Strong in client management, communications strategy, digital media analytics, and internal team leadership; you are adept in paid media strategy and excited to work with experts across the team to deliver great work, consistently.

Projects may flex from pushing the limits of short form/long copy on social channels, to exploring new ways to tell stories to diverse audiences through videos and other digital formats. A person successful in this role will have strong stakeholder management skills to meet long-term client goals and shorter-term project objectives.

POSITION REQUIREMENTS

• Minimum 9 years’ marketing or communications experience, journalism experience or major preferred.
• Minimum 7 years’ experience leading high volume client engagements.
• Previous work in a Health and Life Science field is preferred but not required.
• Experience in content strategy, editorial planning, and content development (i.e. writing/editing social posts, etc.).
• Knowledge of multichannel marketing (social, web, email, paid), understanding what makes each channel unique and how to engage audiences in each platform.
• Experience analyzing and interpreting complex marketing data to uncover and clearly communicate actionable insights that inform strategic decisions and drive measurable outcomes.
• Successful account management and stakeholder communication across a range of senior, peer and junior internal team and client audiences.

• Track record of quickly building subject matter experience with enough context and credibility to understand client’s business and research domain.

  Skills

• Client relationship management: working with clients to communicate recommendations, articulate options, review deliverables, and incorporate feedback to continue driving work forward.

• Strong critical thinking skills: ability to break down an ambiguous problem, develop an approach, and execute.
• Integrated campaign thinking across channel disciplines: organic social, PR, paid media, social media, creators, bespoke content.
• Excellent written and verbal communication skills, including competency with PowerPoint and Excel (analysis and visualization).
• Strong ability to generate insights and actionable recommendations based on analytics data.

• A focus on driving work forward: working with junior and senior colleagues and managing workflows, deliverables, and budgets to ensure on time delivery with high quality.

  Responsibilities

• Lead day-to-day execution on a fast-paced, highly collaborative digital communications platform.

• Develop content strategies and editorial plans for multi-channel campaigns and programs.
• Provide consultative guidance to internal teams on content and storytelling as needed. Partner with others as a subject matter expert vs. workstream owner.
• Develop test/learn roadmaps for content optimization and to guide editorial strategy.
• Work cooperatively and collaboratively with internal and external teams.
• Drive communications strategy to meet audience priorities and project objectives.
• Supervise execution of weekly, monthly and event-driven communications activities: content development, including close collaboration and/or supporting copy writing and creative asset development, and ensuring cohesive strategic vision from conceptualization through execution.
• Support team efforts to manage workstreams to projected scope.
• Account management in a consultative role including working directly with clients and partners (much more senior and much more junior), answering hard questions with context and clarity.
• Student of frequent platform updates and changes, channel and content trends.
• Additional responsibilities as client and business needs arise.

Work Location
This opportunity requires regular in-person meetings in the Seattle, WA area, so candidates must be able and willing to be in the Seattle area 2-4x per month. Formative has a ‘2-3-5 Hybrid Office’ policy for employees local to the Seattle metro area in which team members work from our downtown Seattle office location at least 2 days per week within a 3-day window - Tuesday through Thursday - each week. Formative employees work 5 days per week as a norm with periodic evening and weekend work when required to meet client deadlines.

You are the right person for this role if you are:

• A strategy minded communications expert who can leverage audience insights to sharpen comms, channel, and editorial strategy.
• An editorial advisor and problem solver who asks the right questions of data to drive a constantly evolvong comms strategy.
• A willing contributor in team settings, a strong driver of process, and you get excited about generating content and channel storytelling that fuels solutions to big challenges.
• Strong in client management, communications strategy, digital media analytics, and internal team leadership; you are adept in paid media strategy and excited to work with experts across the team to deliver great work, consistently

Responsibilities

• Lead day-to-day execution on a fast-paced, highly collaborative digital communications platform.
• Develop content strategies and editorial plans for multi-channel campaigns and programs.
• Provide consultative guidance to internal teams on content and storytelling as needed. Partner with others as a subject matter expert vs. workstream owner.
• Develop test/learn roadmaps for content optimization and to guide editorial strategy.
• Work cooperatively and collaboratively with internal and external teams.
• Drive communications strategy to meet audience priorities and project objectives.
• Supervise execution of weekly, monthly and event-driven communications activities: content development, including close collaboration and/or supporting copy writing and creative asset development, and ensuring cohesive strategic vision from conceptualization through execution.
• Support team efforts to manage workstreams to projected scope.
• Account management in a consultative role including working directly with clients and partners (much more senior and much more junior), answering hard questions with context and clarity.
• Student of frequent platform updates and changes, channel and content trends.
• Additional responsibilities as client and business needs arise