Associate Director, Media Planning at ipgmediabrands

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

120000.0

Posted On

11 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Client Relationships, Data Analysis, Communication Skills, Organizational Skills, Collaboration, Media Strategy, Campaign Execution, Budget Management, Audience Development, Creative Thinking, Presentation Skills, Problem Solving, Team Development, Digital Platforms, Measurement Objectives

Industry

Advertising Services

Description

Business Overview Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order to maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom. Position Overview The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators. The Associate Media Director will proactively offer industry updates, performance insights and opportunities to team leadership and clients. They will be responsible for overseeing flawless execution of media campaigns and developing the skill and knowledge base of those more junior while supervising, advising, and providing counsel to direct report(s). Responsibilities Portfolio & Growth Manage day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys. Demonstrates understanding of Client's business/category. Build and strengthen junior to mid-level client relationships as a business partner and thought leader to their organizations. Coordinate collaboration, schedule status meetings and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams. Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance. Oversee supervisor/manager, who is the go-to resource for all inventory, billing and invoice discrepancies, including compliance with vendor set-up, Prisma entry for channels not managed by PI, Local MB or Kinesso. Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations. Media Strategy Support 1-3 accounts, pending scale and complexity of business and scope of deliverables. Build and present media plan recommendations, recaps and thought leadership. Partner with analytics team to implement measurement objectives and taxonomy. Oversee flawless execution of media campaigns. This includes leading campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting. Create and provide Media Authorizations to clients for approval; once approved, notify channels. To align with Group Media Director to approve/seek client approval for any budget/mix changes not clarified in the authorization (MA may include optimization guidelines and any over/under budget flexibility) Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role. Develop workback schedules and content to deliver on media brief deliverables, check-ins, presentations, launch, QA, and reporting. Oversee junior team development of competitive spending reports and insights and connect to business intelligence for role of spend on share, etc. Responsible for running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery. Partner with Insights + Action and Audience Sciences to develop audiences, profiles, and strategies to implement and measure. When I+A is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix Identify great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and celebrate the work (internally and externally) Contribute ideas that contribute to creative media tactics. People & Culture Participate in a diverse, inclusive, creative culture. Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership. Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s). Facilitate regular 1:1s with direct reports to ensure information is appropriately understood and actioned (where appropriate), feedback can be elevated (if needed), and additional context/education/etc. can be provided. Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition. Actively participate in agency DEIB trainings and events, ERGs, ensure recruiting/interviewing/management is unbiased, inclusive. Qualifications – Required Skills 5-7 years’ experience required. Able to build strong client relationships in order to develop a trusting partnership and facilitate mutual understanding process/priorities/needs. Proven expertise in at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc. Must be able to occasionally travel to supported markets or client events. Qualifications – Desired Skills Bachelor’s degree preferred. Have participated in delivering effective work, and may have won an award, pitched new business and/or driven organic growth. Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines. Demonstrate excellent verbal, written and presentation skills and ability to think on your feet. Strong mathematical abilities Advanced computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI. *This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities of this position may change, or new ones may be assigned at any time with or without notice We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Salary Range $100,000—$120,000 USD

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Responsibilities

The Associate Director will manage day-to-day operations of client media plans and oversee the execution of media campaigns. They will also develop junior team members and maintain strong client relationships.