Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Thorne, Naturelo, Marshall, Nutricost, MegaFood, TIGI, Hair Burst and Sage and it ranks among the top 5 Amazon sellers globally.
We are looking for a high-performing Associate Director of Advertising to lead our marketplace advertising initiatives across Amazon, Noon, and other regional eCommerce platforms in the MENA region. This role demands strong strategic ownership, hands-on team management, and a data-driven mindset to scale performance marketing for a diverse portfolio of brands.
The ideal candidate will have 8+ years of digital advertising experience, including 4–5 years of direct team leadership, and a proven track record of managing advertising operations that drive revenue, profitability, and market expansion across marketplace platforms.

THE CORE RESPONSIBILITIES OF THE ASSOCIATE DIRECTOR OF ADVERTISING REFLECT THE FOLLOWING:

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• Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.

• Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.
• Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.
• Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking
• Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.
• Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features).
• Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.
• Leverage tools such as Amazon Cloud Services, Helium 10, SEMrush, to automate reporting, improve keyword targeting, and scale campaign performance.
• Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.
• Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.
• Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets.
• Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools.
• Launch and scale brands across new product categories or marketplace regions within MENA through advertising-led initiatives.
• Monitor category trends and competitive movements to refine campaign positioning and product focus.
• Conduct ongoing A/B tests and diagnostic deep-dives to uncover new growth levers.
• Keep leadership and brand partners updated on key KPIs including RoAS, TACoS, CPCs, CVR, and new-to-brand contribution.

WHAT WILL I NEED TO THRIVE IN THIS ROLE?

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• 8+ years of experience in digital advertising, with a strong focus on marketplace platforms like Amazon and Noon.

• 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is mandatory.
• Proven track record of owning large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.
• Hands-on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.
• Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.
• Knowledge of Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential.
• Strong commercial acumen, with the ability to connect advertising data to business outcomes.
• Excellent interpersonal, presentation, and communication skills.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).