Associate Director of Creator Marketing at Verizon
New York, New York, USA -
Full Time


Start Date

Immediate

Expiry Date

25 Oct, 25

Salary

219000.0

Posted On

27 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description
  • New York, New York
    Job ID: R-1081152
    Apply prior to the end date: August 26th, 2025
Responsibilities

The Associate Director of Creator Marketing will be responsible for building, developing, and executing an industry-leading creator/influencer approach for Verizon, one of the industry’s most prominent marketers. As an experienced expert in the fast-moving creator/influencer space, you’ll be a driving force as part of Verizon’s marketing transformation, tasked with putting creators at the center of the brand’s marketing and content mix, developing long-term creator relationships/partnerships, and demonstrating and evangelizing the effectiveness of our creator program and the business and brand results we’re able to deliver.
We’re on the lookout for someone with a proven track record of building and executing holistic, full-funnel creator strategies and activations for major brands with a diversity of objectives, products, and business objectives. This leader is equal parts an expert in the creator/influencer space, a thought leader in the changing dynamics on where this space is going, and a deeply strategic and creative marketer, with a keen ability to bring creators to the center of a brand’s integrated marketing campaign.

This role is a unique opportunity to lead a new discipline transforming a major brand’s marketing approach, and will be directly responsible for:

  • Defining Verizon’s overall influencer marketing strategy and building the core principles, systems, workflows, and practices to execute industry-leading creator partnerships and campaigns integrated across Verizon’s marketing ecosystem.
  • Partnering with Verizon teammates, our influencer agency, and creators themselves to develop breakthrough creative concepts that drive brand and business results.
  • Developing strategy and operations necessary for creator content to fuel Verizon’s holistic content ecosystem, powering paid, owned, and ATL channels with engaging creator content.
  • Leading a team of Creator Strategists, developing and executing 100’s of influencer marketing campaigns for dedicated Verizon brand and business initiatives informed by campaign goals and target audiences.
  • Collaborating closely and effectively across brand social, marketing activation, media, analytics teams to bring the influencer strategy and individual campaign executions to life as part of larger omnichannel campaigns.
  • Building relationships with cross-functional leaders and ensure regular communication and alignment on influencer/creator marketing efforts.
  • Overseeing relationship with Verizon’s influencer agency-of-record to effectively and continuously push breakthrough creative work and innovative strategic initiatives.
  • Developing our approach in partnership with our agencies and internal measurement teams to effectively track, analyze, and report social and influencer KPIs as part of our larger measurement stack - turning data into insights and continually making optimizations that improve performance and efficiency.
  • Allocating time and resources effectively across strategists on your team and our agency partners to maximize ROI across all initiatives, and ensure consistency in execution against our strategic imperatives.
  • Continuously surfacing, educating, and inspiring Verizon’s marketing organization with the latest trends, competitive intelligence, and creator perspectives to increase the creator marketing fluency of our entire organization.
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