Associate Director of Enrollment and Marketing at Bennett Day School Inc

Chicago, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Aug, 26

Salary

0.0

Posted On

28 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Enrollment Management, Pipeline Analysis, Marketing Execution, Event Planning, CRM Management, Community Outreach, Brand Strategy, Interpersonal Communication, Project-Based Education Advocacy, Customer Experience Design, Content Creation, Lead Conversion

Industry

Primary and Secondary Education

Description

Description Associate Director of Enrollment and Marketing Bennett Day School seeks a dynamic, relationship-driven, and highly organized Associate Director of Enrollment and Marketing. This role serves as a vital engine within the Family Experience division. The Associate Director will support the conversion funnel from inquiry to enrollment, while weaving the school’s future-focused “Built for What’s Next” brand narrative into high-impact events, family engagement initiatives, and targeted marketing campaigns. This role requires a unique blend of analytical pipeline analysis, the ability to lead families from inquiry through enrollment, creative marketing execution, and a deep passion for community-building. The ideal candidate is an exceptional communicator who thrives on creating memorable, "human-centric" experiences for prospective and current families. KPIs: Funnel conversion rates Lead response rate Event excellence/attendance/engagement Pipeline quality (lead mix, tier distribution, engagement) Key Responsibilities Enrollment & Pipeline Management Own the Admissions Journey: Manage prospective families through the enrollment funnel (Inquiry ? Tour ? Application ? Enrollment), ensuring a premium, high-touch experience. Lead Tours & Consultations: Serve as a primary face of Bennett Day School, conducting personalized tours, family interviews, and student shadow days that authentically communicate the outcomes of the school’s project-based, future-focused model. Data & CRM Maintenance: Maintain the accuracy and integrity of the admissions CRM (Ravenna/HubSpot or equivalent); monitor pipeline health and response times to ensure data-driven decision-making. Academic Partnership: Coordinate closely with division heads and academic leadership to schedule student assessments, classroom visits, and transition-year touchpoints. Marketing Execution & Brand Strategy Campaign & Content Creation: Execute localized marketing efforts, which may include digital content, social media storytelling, and physical collateral that elevate the Bennett Day brand. Pipeline Collaboration: Partner with the Directors of Enrollment and Marketing to align outward-facing marketing messaging with specific enrollment pipeline shortages or growth goals. Asset Management: Support the production of admissions collateral, ensuring all print and digital touchpoints reflect the school's premium brand identity. Family Engagement & Special Events Signature Event Architecture: Plan, promote, and execute key admissions and community events, including Open Houses, neighborhood festivals, transition-year information sessions, and new family onboarding celebrations. Community Outreach: Actively seek out and manage community partnerships, corporate outreach, and local school relationships to widen the top of the enrollment funnel. The "First Impression" Experience: Design the physical and experiential environment of admissions events to ensure prospective families feel seen, supported, and welcomed from the moment they step onto campus. Qualifications 4–6+ years of experience in admissions, school enrollment, growth marketing, event management, or a high-end customer experience environment. Independent school experience is highly preferred. Proven track record of designing, budgeting, and executing community-facing events that drive measurable engagement or sales results. Comfort navigating CRM tools, pipeline reporting software, and content management tools. Core Attributes Exceptional interpersonal skills; a natural ability to connect with diverse groups of parents, children, and educators with warmth and empathy. The rare ability to balance analytical pipeline tracking (spreadsheets, follow-ups) with creative execution (event design, marketing storytelling). A collaborative team player who embraces a fast-paced environment and is eager to jump in on "boots-on-the-ground" tasks when needed. A deep understanding of, or a strong desire to learn and advocate for innovative, project-based education.

Responsibilities

Manage the prospective family journey from inquiry to enrollment through high-touch experiences and data-driven pipeline analysis. Execute marketing campaigns and organize signature community events to elevate the school's brand and drive enrollment growth.