Overview:
The Associate Director, Marketing Strategy develops institutional digital/content marketing and digital engagement strategies in support of the institution’s revenue and social impact goals. Oversees the development and maintenance of Museum’s owned web properties, the OMCA Blog, SEO/SEM strategy, email marketing, and social media strategy. Position works closely with the Senior Director of Marketing, Communications, & Visitor Experience to ensure the institution’s digital advertising programs are integrated with activity on its owned platforms. The Associate Director, Marketing Strategy collaborates with key stakeholders from across the institution to plan for and support Museum’s digital programming, digital exhibition, and other major content projects in addition to digital evaluation efforts.
Responsibilities:

EXPERIENCE

• 7+ years of related experience
• 3+ years supervisory/management experience
• Ability to deliver results, facilitate and influence others, and problem solve beyond temporary solutions
• Outstanding verbal and written communication skills
• Experience working within and managing a brand guideline
• Facility with marketing concepts/practices; significant experience levering digital marketing/digital engagement strategies that deepen visitor engagement, expand audiences, and drive revenue; ability to successfully integrate digital/content strategy into larger institutional marketing, audience development, and engagement strategy
• Experience overseeing complex website development projects and mobile-first development practices; ability to optimize website to drive audience engagement and achieve e-commerce goals
• Advanced working knowledge and technical facility with web development platforms and content-management systems
• Proficiency in front-end web development skills including HTML, CSS
• Working knowledge of SEO/SEM principles including keyword research, content optimization, and meta data
• Experience developing, managing, tracking comprehensive email and social media campaigns; must understand best practices in digital advertising, content marketing, social media, and influencer marketing
• Demonstrated experience leveraging data analytics to optimize strategy and drive results; advanced working knowledge of Google Analytics including Tag Manager and Data Studio (GA platform certification a plus); advanced working knowledge of social media and email marketing platforms and analytics
• Significant experience with project management techniques
• English language proficiency in both spoken and written form; a second language (particularly Spanish or Mandarin) desirable
• Proficiency in Adobe CS (Photoshop, Illustrator, InDesign, Bridge)
• MS Office (Word, Excel, PowerPoint); Google apps

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following reflects OMCA’s definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons.

INSTITUTIONAL RESPONSIBILITIES

• Support the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
• Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
• Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
• Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement
• All positions will have core functional responsibilities, cross functional team activation and learning and development as a core function of each role.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The environment may include:

• Museum environment involves both indoor and outdoor working conditions
• Ability to travel between OMCA locations, and other travel as required by position responsibilities
• Engage with diverse visitor populations for extended periods of time in the galleries or throughout the campus
• Ability to work a flexible schedule, including evenings and weekend