Associate Director of Marketing at The Surrey, A Corinthia Hotel

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

0.0

Posted On

15 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Digital Marketing, Brand Identity, Content Creation, Campaign Management, Community Engagement, Online Reputation Management, Collaboration, Promotional Collateral, Email Marketing, Creative Thinking, Strategic Thinking, Communication Skills, IT Skills, Presentation Skills, Attention to Detail

Industry

Hospitality

Description

Description Our heart, head and hands play a part in everything we do. By caring about the art of hospitality and perfecting every detail, we work together to uplift the lives of others. There is nothing quite like the satisfaction of providing an unrivalled service that is greatly admired. On a leafy stretch of the Upper East Side, just moments from Central Park, a New York icon returns. Once a discreet address, The Surrey has been reimagined as a Corinthia hotel, where Manhattan glamour is paired with considered design, warm hospitality and a deep connection to its neighborhood. Rooted in heritage and attuned to the present, The Surrey, A Corinthia Hotel invites a new generation to experience the Upper East Side with the ease of a local and the elegance of a classic. The Surrey, a Corinthia Hotel is seeking to recruit an Associate Director of Marketing Manager. The role of the will work very closely with the Director of Sales & Marketing to spearhead marketing of The Surrey, a Corinthia Hotel, in the heart of New York City's Upper East Side. The Associate Director of Marketing Manager will play a crucial role in shaping the hotel's brand identity and driving awareness through strategic social media and digital marketing initiatives. Summary of Responsibilities In conjunction with the Director of Sales & Marketing, devise and execute a dynamic social media strategy to build a strong online presence and engage with the target audience. Platforms include but are not limited to Instagram, Facebook and LinkedIn. Collaborate on the development and refinement of The Surrey's brand identity, ensuring a cohesive and compelling narrative aligning with Corinthia's standards of luxury and excellence. Oversee the creation of visually stunning and engaging content for various digital platforms, ensuring consistency with the brand message and values. This includes graphics, videos, blog posts, and other multimedia content. Plan and implement strategic digital marketing campaigns to drive reservations, increase brand awareness, and foster guest loyalty. Utilize tools such as Google Ads, social media advertising, and email marketing. Actively engage with the local community and influencers to establish partnerships and enhance the hotel's presence in the New York City market. Monitor and manage online reviews and feedback, responding promptly to enhance the hotel's reputation and address customer concerns. Work closely with the Director of Sales & Marketing, Public Relations, and Operations teams to ensure a cohesive approach to marketing and messaging, aligning with the overall objectives of The Surrey, a Corinthia Hotel. Collaborate closely with the Director of Sales & Marketing to ensure brand standards are met across all departments of the hotel. Manage the creation of promotional collateral, ensuring it aligns with the brand identity and effectively communicates the hotel's unique offerings. This includes brochures, flyers, and other printed or digital materials. Design and execute engaging Electronic Direct Mailers (EDMs) to reach and captivate the target audience, promoting special offers, events, and other relevant hotel updates. Requirements Skills and Qualifications Ideally 5 years with proven experience in a senior marketing role within the hospitality industry, with a focus on social media and digital marketing strategy. Excellent written, oral, and interpersonal communication skills. Highly self-motivated, self-directed, and attentive to detail. Proficiency in utilizing various social media platforms and digital marketing tools. Strong creative and strategic thinking skills with the ability to translate ideas into compelling digital content. Results-oriented mindset with a focus on driving measurable outcomes through digital initiatives. Exceptional IT skills, with a preference for knowledge of InDesign and MS Office. Strong interpersonal skills. Strong presentation skills.

Responsibilities

The Associate Director of Marketing will work closely with the Director of Sales & Marketing to develop and execute a dynamic social media strategy and oversee the creation of engaging content. This role is crucial in shaping the hotel's brand identity and driving awareness through strategic digital marketing initiatives.