Associate Director Of Sales at Adina Apartment Hotels Adina Germany Holding GmbH Co KG

City of Stirling, Western Australia, Australia -

Full Time

Start Date

Immediate

Expiry Date

31 Jul, 26

Salary

0.0

Posted On

02 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales strategy, Business development, Relationship building, Market analysis, Negotiation, Revenue management, Presentation skills, Stakeholder engagement, Budgeting, Forecasting, Lead generation, MICE sales, Corporate sales, Communication, Active listening, Attention to detail

Industry

Hospitality

Description

Associate Director of Sales-WA | Lead growth | Shape strategy | Leave your mark Are you a strategic sales leader who knows how to grow market share, build powerful client relationships, and drive performance? We’re looking for an Associate Director of Sales to elevate our commercial success and shape the future of our hotel portfolio. This is your chance to step into a high‑impact role where your ideas are valued, your expertise is respected, and your achievements directly influence the success of our business. The Opportunity As the Associate Director of Sales-WA, you’ll design and execute the sales strategy for your portfolio—boosting presence, performance and profitability. You will source new business, nurture key client relationships, monitor competitor activity, and secure strong commercial outcomes. You’ll collaborate closely with hotel operations and cross‑functional teams to ensure every client experience exceeds expectations—from first enquiry through to flawless event delivery. What you’ll do: Lead and implement sales strategy across MICE and corporate segments Grow local SME, non‑national corporate and PCO accounts Proactively prospect, convert leads and achieve sales KPIs Analyse market trends, competitor activity and revenue performance Develop annual sales plans, budgets and forecasts Build strong partnerships with operations, marketing, PCOs and industry bodies Manage VIP site inspections, events and local marketing initiatives Represent the hotel at trade shows, sales trips and networking events What you’ll bring: 5+ years’ experience in hospitality sales, meetings & events, or hotel commercial roles, including 2–3 years in a senior sales, business development or leadership position (e.g. Sales Manager, Senior Sales Manager, MICE Manager). Analytical capability with strength in interpreting and managing sales data Strong negotiation skills, resilience and adaptability Confident presenter with commercial business writing skills Demonstrated success developing and executing sales strategies Extensive experience in domestic and international meetings, incentives and events Impeccable attention to detail Excellent stakeholder engagement and relationship‑building skills Comfortable working in a fast-paced, sales‑targeted environment Strong presentation skills and immaculate personal presentation Outstanding communication skills – verbal, written, and active listening A valid Australian driver’s licence and reliable vehicle Unrestricted work rights in Australia, with eligibility to work without sponsorship Why TFE Hotels: Freedom to innovate and build long‑term strategy A collaborative, high‑performing sales culture Opportunities for progression within a growing national portfolio The chance to make a measurable impact on business performance TFE Hotels combines an enviable portfolio of properties with a culture that brings out the best in our teams. We're embracing transformation to drive future growth and enhance our brands. Supported by our values and our history of excellence, we achieve more together with shared passion, a commitment to elevating every moment, and a dedication to owning our impact. If you're passionate about people, driven to succeed, and looking to grow your career with an energetic and supportive team, we’d love to hear from you.

Responsibilities

The Associate Director of Sales will design and execute sales strategies to drive growth across MICE and corporate segments while managing key client relationships. They will also collaborate with operations and marketing teams to ensure commercial success and high-quality client experiences.