Job ID: 37657
Location: Singapore, SG
Area of interest: Marketing, Brand & Communications
Job type: Fixed Term Worker
Work style: Hybrid Working
Opening date: 3 Sept 2025

JOB SUMMARY

The Associate Director of Private Bank Marketing is responsible for delivering and maintaining the Private Bank’s client materials, sales collateral, and digital platforms. The role ensures outputs are accurate, consistent with brand standards, and designed to enhance the client experience while supporting business development across markets.
It involves end-to-end project coordination – from planning and stakeholder alignment through to content writing, design execution, and final delivery. Key priorities include refreshing materials, maintaining digital channels, and supporting communications that reinforce brand positioning and client engagement.
The ideal candidate should possess strong project management and stakeholder coordination skills, excellent communication abilities, and a keen eye for detail and design. Experience in, or understanding of, the financial services industry, particularly Private Banking, is preferred.

ABOUT STANDARD CHARTERED

We’re an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

ROLE SPECIFIC TECHNICAL COMPETENCIES

• Brand Strategy & Management - Uses tools and processes for creating and maintaining a marketing approach to promote the company or a product line.
• Business Acumen - Understands the Bank’s business and its activities, including organisational and industry-wide matters, and applies such knowledge to business decisions and activities.
• Content Marketing - Develops compelling and relevant content topic ideas that appeal to the target audience through visual, written or auditory content to retain and engage the target audience to ultimately drive profitable customer action; Enables the brand to create content that enhances engagement, interaction and community connectivity.
• Creative Content Production - Ideates and develops original non-written creative content (e.g. podcasts, long-form and short-form video content, photo editing, graphic design, advertising collateral etc.) to enhance audience engagement that appeal to customer personas in specific channels (e.g. social media channels, website, app content etc.).
• Digital Channel Management - Leverages and manages digital channels to deliver the Bank’s value propositions to strengthen brand identity, visibility and reputation.
• Cost Management - Plans, proactively controls and manages cost in various contexts (e.g. short-term projects) to keep within financial budgets of the business. Leverages on tools, techniques and procedures needed to establish and monitor costs.