QUALIFICATIONS:

• 7+ years of professional experience in content/product marketing within financial services, with a strong focus on private markets preferred.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
• In-depth understanding of private equity, alternative investments, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor’s degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

PREFERRED QUALIFICATIONS:

• Experience with product launches, go-to-market strategies, and account-based marketing in the private markets or financial services space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

OUR PEOPLE:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

RESPONSIBILITIES:

As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that highlights S&P DJI’s private market products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s private market products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, private equity firms, and financial advisors.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of private market offerings.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.
• Account-Based Marketing: Engage with key partners and clients to promote awareness and adoption of S&P DJI’s private market products. Develop tailored marketing strategies to nurture relationships and drive product usage.
• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.

OUR PURPOSE:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.