About MSI
MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all.
Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too. #
We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.
About the Role

Is accountable for delivering Africa social marketing business plan, working with country team members to embed sales and trade marketing best practice that results in the following measures of success.

• Delivery of Africa Social Marketing Business Plan – Sales, Income to Cost, Margin and surplus
• Expansion of core product distribution (number of outlets stocking MSI products) in designated core countries in core channels
• Every designated country successfully tracking, using and reporting sales efficiency metrics
• Every designated core country successfully launching products on time to achieve sales targets (Volume, £Sales revenue, £sales margin, % margin)
• Every designated core country programme operating with a clear sales and marketing calendar of activities and a trade promotion/marketing activity plan that optimizes trade spend investment and maximises sales
• Every designated core country achieving in-outlet visibility targets and operating with channel “5P picture of success” for sales reps to be clearly directed on their work.
• Launching products on time and successfully to achieve business plan targets.

Reports to Regional Director. Two direct reports, i) Trade Marketing Manager/Specialist – Africa; ii) New launch specialist – Africa. [HB1] [HB2] These direct reports, also have indirect report to Head of Product Marketing and Trade Marketing.
There is a very high level of interaction and collaboration with Country Directors, Country Social Marketing leads, Regional team members (product, supply, finance)
It is a full-time role for 2 years, based out of a MSI core country where MSI has an operating entity. This role will require extensive travel to MSI Country Programmes in Africa, approx. 40% time.
About You
For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values.
This means that we will only accept applications from candidates who are unequivocally pro-choice.
Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do.
We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients.
We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.

TO PERFORM THIS ROLE, YOU’LL NEED THE FOLLOWING SKILLS:

Overall, this role is highly demanding and requires a blend of sales “know-how”, strategic thinking, leadership skills, and a deep understanding of the African pharmaceutical market and its regulations. It demands outstanding coaching skills as this role manages by influence not direct control of country teams.

TO PERFORM THIS ROLE, YOU’LL NEED THE FOLLOWING EXPERIENCE:

Sales acumen: Minimum of 7 years of experience in the pharmaceutical industry, preferably in roles such as Pharmaceutical Sales Representative, Medical Representative, or Product Trade Marketing Specialist. Plus, minimum 3 years as a sales manager (ideally 5 years) directly leading a sales team.
Proven track record of achieving or exceeding sales targets in previous sales roles. Deep, practical experience of sales processes, techniques. Demonstrated achievement of achieving sales targets and meeting sales KPIs.
Sales KPIs and sales tracking – have extensive experience with both sales tracking systems but also with more basic ways of capturing sales performance metrics. And how to use a wide range of sales KPIs to drive growth.
Have led and run sales meetings with customers – including national meetings, distributor meetings
Trade marketing: Have either led or worked as part of a team to develop Trade marketing strategies & “5Ps” [Price: Setting optimal prices to maximise volume/profitability; Product: Selecting right range for right channels; Point of sale and brand visibility: expertise in developing compelling point-of-sale materials, and creating brand standout; Placement: getting the products into right location in outlet; Promotion: all elements of trade investment and trade promotions elements of health professional education and detailing]
New product launches – have experience of in launching products and sales training for new product launches.
Sales and marketing strategies: have designed sales strategies, set sale priorities and worked with sales and marketing calendars to ensure alignment with marketing activities and integration with overall business strategy; set sales targets and forecasts; product development timelines.
Problem solving: wide experience in creating responses to sales challenges and have prepared responses to both real and anticipated responses.
Sales & Operation Planning: have participated in S&OP meetings, providing input on customer intelligence, sales trends, and anticipated demand fluctuations based on market conditions or promotions in order to ensure product availability and meet business plans.

Ideally,

• Relevant sales or training certifications (e.g., Certified Sales Professional, Certified Training Professional). Industry-specific certifications related to pharmaceuticals or healthcare
• 3 years in Trade Marketing role, in addition to sales experience.
• Has successfully negotiated and won institutional tenders; for pharmaceutical products in Africa
• Pharmaceutical Product Knowledge – have experience in learning about new types of drugs, including: mechanism of action; therapeutic uses; pharmacology expertise and regulatory compliance knowledge.
• Training/coaching expertise: have developed effective sales training curricula and materials and proficiency in various training delivery methods (in-person, virtual, e-learning) for sales teams

Please click here to view the job framework
Location: London UK (hybrid working - minimum 2 days per week in the office) or any country programme where MSI operates.
Full-time: 35 hours a week, Monday to Friday (For UK based team members).
Contract type: 2-year fixed term contract.
Salary: £55,200 - £71,550 per annum for UK based candidates. Discretionary bonus + benefits. For all other locations, the salary will be banded within the national context.
Salary band: BG 11
Closing date: 22nd April 2025 (midnight GMT). Interviews may take place before this date for exceptional candidates.
For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply

Is accountable for delivering Africa social marketing business plan, working with country team members to embed sales and trade marketing best practice that results in the following measures of success.

• Delivery of Africa Social Marketing Business Plan – Sales, Income to Cost, Margin and surplus
• Expansion of core product distribution (number of outlets stocking MSI products) in designated core countries in core channels
• Every designated country successfully tracking, using and reporting sales efficiency metrics
• Every designated core country successfully launching products on time to achieve sales targets (Volume, £Sales revenue, £sales margin, % margin)
• Every designated core country programme operating with a clear sales and marketing calendar of activities and a trade promotion/marketing activity plan that optimizes trade spend investment and maximises sales
• Every designated core country achieving in-outlet visibility targets and operating with channel “5P picture of success” for sales reps to be clearly directed on their work.
• Launching products on time and successfully to achieve business plan targets