Associate Director, Search Engine Marketing at Horizon Media Inc
Los Angeles, California, USA -
Full Time


Start Date

Immediate

Expiry Date

01 Jul, 25

Salary

0.0

Posted On

01 Apr, 25

Experience

6 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Writing, Analytical Skills, Communication Skills

Industry

Marketing/Advertising/Sales

Description

Job Description
Job Summary
We are currently seeking highly motivated Associate Search Director to manage a team and client portfolio. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, and championing innovation.

Main Duties and Responsibilities

  • 25% - Lead applicable Client relationship(s) on behalf of Search team.
  • 20% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
  • 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
  • 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
  • 5% - Manage daily relationships with key search engine representatives.
  • 5% - Set and manage expectation of client and internal teams.
  • 5% - Provide support on new business initiatives.

Supervisory Responsibilities
In this position, you will directly manage Supervisors, Managers, and Analyst-level team members.

Knowledge and Skills Required

  • 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
  • Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
  • Exceptional quantitative skills and aptitude including advanced Excel skills.
  • An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
  • Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
  • Excellent organizational skills and the ability to juggle multiple responsibilities.
  • Bachelor’s degree.

LI-TH1

Responsibilities
  • 25% - Lead applicable Client relationship(s) on behalf of Search team.
  • 20% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
  • 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
  • 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
  • 5% - Manage daily relationships with key search engine representatives.
  • 5% - Set and manage expectation of client and internal teams.
  • 5% - Provide support on new business initiatives
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