JOB SUMMARY:

The Associate Director, Product Management (Marketing) will spearhead the development and execution of marketing strategies for Masimo’s product and brand portfolio(s). Supporting both upstream (insight-driven product development) and downstream (commercial go-to-market) initiatives, this role works collaboratively across Engineering, Product Management, Clinical Affairs, Sales, and Marketing Communications to drive brand growth, market awareness, and adoption . This individual will play a critical role in defining product positioning, market messaging, go-to-market strategies, and commercial support activities to drive adoption and growth. The Associate Director has a strong understanding of the medical device market, healthcare customer needs, and cross-functional team leadership, with a passion for leveraging clinical and market insights to shape product strategy.

MINIMUM QUALIFICATIONS:

• 7-10 years working in product / brand marketing, including knowledge of new product launch stage gate process and brand development, with at least 3 years in medical device or healthcare industry.
• Proven success in launching and managing complex medical products in global markets.
• Experience with regulated healthcare products (510k, PMA) required, ideally medical products in consumer markets
• Strong communication and presentation skills
• Experience in regulated healthcare product and selling into HCPs, Payors and other channels vis product mechanism of action, clinical data and evidence
• Advanced ability with the Microsoft Office suite of applications (Word, Excel, PowerPoint, etc)

PREFERRED QUALIFICATIONS:

• Prior experience working within medical devices or life sciences company
• Consumer Packaged Goods experience
• Retail/shopper marketing experience
• Strategic knowledge of ecommerce & digital marketing activation
• Previous experience in strategic planning
• People Management skills is a plus

EDUCATION:

Bachelor’s degree in related field. MBA preferred.
Physical Requirements/Work Environment
This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods of time. Travel domestically and internationally up to 25% is necessary.
The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform the

ABOUT US

For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you’ll be part of a culture that’s driven by passion, challenging the status quo, and making an impact in the lives of others.
Masimo is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.

• Lead product marketing strategy for one or more product lines within Masimo’s monitoring or connectivity platforms.
• Collaborate with R&D, Sales, and Clinical Teams to define product requirements based on customer needs and market opportunities.
• Conduct market, competitor, and voice-of-customer analysis to inform product direction and differentiation.
• Support pricing, packaging, and positioning strategies throughout the product lifecycle.
• Develop and execute go-to-market strategies for new product launches, upgrades, and feature releases.
• Create compelling messaging, positioning, and value propositions tailored to healthcare professionals and purchasing stakeholders.
• Partner with sales, clinical specialists, and global marketing teams to deliver training, sales enablement, and promotional campaigns.
• Represent the marketing voice in cross-functional teams including Regulatory, Clinical, Engineering, and Quality.
• Stay informed on industry trends, competitive dynamics, and regulatory landscape impacting target markets.
• Lead customer segmentation, KOL engagement, and insights gathering to guide product and marketing strategies.
• Monitor product performance, customer adoption, and feedback to guide improvements and future innovation.