Position Overview:
The Associate Director, Strategic Account Based Marketing is a global role requiring proven experience in marketing strategy, demand generation, and content development requiring excellent communication skills, technical knowledge and experience in the biopharmaceutical or contract development and manufacturing (CDMO) industries with the ability to translate technical and scientific concepts into clear, concise value propositions, market messaging and demand generation strategies that drive customer engagement and acquisition.
Company Overview:
The work we do at FUJIFILM Diosynth Biotechnologies has never been more important—and we are looking for talented candidates to join us. We’re growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people’s lives. We’re proud to cultivate a culture that will fuel your passion, energy, and drive what FUJIFILM Diosynth Biotechnologies calls Genki. Join us and discover a community that thrives on diversity and never scares away from a complex challenge. At FUJIFILM Diosynth Biotechnologies, you determine what’s possible.
Job Description:
The individual will develop and support a range of global marketing strategies, tactics and communications aligned with the Global Marketing Strategy and Company business to promote and expand brand awareness of FUJIFILM Diosynth Biotechnologies (FDB) Biologics and Advanced therapy product offerings within our strategic key account customer segment.
Reporting to the Director, Strategic Market Development, the Associate Director Strategic Account Based Marketing is a key position that will take an active role in supporting the development of marketing strategies for biologics and advanced therapies, aligned with FDB’s services, modality strategy and Business Development Commercial Strategy. The priority is to create strategic marketing plans, demand generation campaigns, and content that will engage customers, showcase our expertise to customer segments, differentiate our offerings, and deliver growth to the business in alignment with organizational objectives within our strategic key account customer segment.

Main Responsibilities of the Role:

• Responsible for creating the marketing strategy, developing content, and implementing omni-channel demand generation marketing campaigns and tactics that are aligned with the Global Marketing Strategy for the modalities within our portfolio of offerings and key account plans in the Commercial Sales Team. Our Portfolio includes:
• Biologics - Cell Culture and Microbial
• Advanced Therapies - Viral Vector and Vaccines, Cell and Gene therapy
• Drug Product and Commercial manufacturing services
• Leads the development of positioning, core messaging and customer segmentation aligned with the specific key account strategy and pipeline. Executes market research and voice of customer as needed to create/refine segmentation, positioning, and messaging.
• Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to:
• Marketing brochures, fact sheets, eBooks, videos, infographics and other collateral
• Advertising campaigns

• Responsible for creating the marketing strategy, developing content, and implementing omni-channel demand generation marketing campaigns and tactics that are aligned with the Global Marketing Strategy for the modalities within our portfolio of offerings and key account plans in the Commercial Sales Team. Our Portfolio includes:
• Biologics - Cell Culture and Microbial
• Advanced Therapies - Viral Vector and Vaccines, Cell and Gene therapy
• Drug Product and Commercial manufacturing services
• Leads the development of positioning, core messaging and customer segmentation aligned with the specific key account strategy and pipeline. Executes market research and voice of customer as needed to create/refine segmentation, positioning, and messaging.
• Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to:
• Marketing brochures, fact sheets, eBooks, videos, infographics and other collateral
• Advertising campaign