Associate Director, US HCP Marketing, Medical Education at Blueprint Medicines

Cambridge, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

220000.0

Posted On

02 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

HCP Marketing, Peer-to-Peer Education, Project Management, Data Analysis, Compliance, Cross-Functional Collaboration, Communication Skills, Organizational Skills, Stakeholder Management, Strategic Prioritization, Relationship Building, Medical Education, Marketing Strategy, Program Development, Market Development, Rare Disease Knowledge

Industry

Biotechnology Research

Description

How will your role help us transform hope into reality? As Associate Director, US HCP Marketing, Medical Education Lead, you will play a pivotal role in transforming the landscape of systemic mastocytosis (SM) care in the United States. You will lead the development and execution of strategic, data-driven education and engagement initiatives that empower healthcare professionals (HCPs) across multiple specialties to recognize, diagnose, and treat SM, including Indolent Systemic Mastocytosis (ISM) and Advanced Systemic Mastocytosis (AdvSM), with AYVAKIT® (avapritinib). By championing innovative approaches to HCP engagement and leveraging insights from real-world experience and emerging data, you will address the significant challenge of underdiagnosis and help improve patient outcomes across the full spectrum of SM. In this role, you will shape educational content, peer-to-peer programs, advisory boards, congress activities, and support omnichannel campaigns, using these channels to connect with, engage, and educate the variety of specialties that manage, treat, or refer SM patients, including allergy and immunology, hematology, oncology, dermatology, and gastroenterology. You will work closely with the specialty-focused brand leads to ensure educational strategies and initiatives are tailored, coordinated, and aligned with broader brand objectives. You will serve as a thought leader and internal advocate for HCP education, ensuring that our initiatives are strategically aligned and compliant. Your leadership will unify cross-functional teams and external partners, fostering collaboration and amplifying Blueprint’s voice as a leader in SM. You will utilize data and analytics to measure the effectiveness of education initiatives, continuously refining strategies to maximize reach and impact. By cultivating authentic relationships with key opinion leaders, professional societies, and other stakeholders, you will help ensure HCPs have the knowledge and resources needed to accurately diagnose and appropriately treat SM. Throughout, you will embody Blueprint’s core values of Patients First, Trust, Optimism, Thoughtfulness, and Urgency, and demonstrate our core competencies, including entrepreneurial spirit, strategic prioritization, ownership, and authentic relationship building. By joining Blueprint Medicines, you will have the opportunity to make a lasting impact in a rapidly evolving rare disease space, contribute to the growth of a transformative therapy, and be part of a high-performing, purpose-driven team. This role will report to the HCP Team Lead. What will you do? * Own and lead the development, execution, and continuous improvement of peer-to-peer education plans across specialties to support brand strategy and evolving HCP needs, including creating clear engagement and program maps * Lead the creation, customization, and delivery of educational content and assets for peer-to-peer programs, advisory boards, and congresses, leveraging data and insights to maximize impact * Oversee the identification, training, and engagement of speakers in partnership with regional marketers, ensuring high-quality, compliant program delivery * Collaborate with specialty-specific brand leads to ensure educational initiatives are aligned with brand objectives * Work closely with program operations to ensure seamless planning, execution, and logistics for peer-to-peer education initiatives and related activities * Support omnichannel campaigns when peer-to-peer education is a component of the broader strategy, in partnership with the Omnichannel Lead * Evaluate and expand programming partners, platforms, and digital formats to broaden reach and engagement with HCP audiences * Gather and synthesize insights from HCP interactions, advisory boards, and field teams to inform future initiatives and identify unmet needs * Establish and track KPIs for education tactics, analyze performance, and optimize programming based on data, feedback, and market insights; present key findings and recommendations to stakeholders * Ensure all educational and promotional materials are compliant and scientifically accurate * Manage agency partner relationships, workflows, and budgets to ensure efficient execution and resource allocation * Build and maintain strong relationships with key opinion leaders, professional societies, and other stakeholders to ensure HCPs have the knowledge and resources needed to deliver optimal care for SM patients * Perform other responsibilities as assigned. What minimum qualifications do we require? * Bachelor’s degree (BA/BS) required; advanced degree (MBA or related field) or equivalent experience preferred. * Minimum of 8 years of experience in the biotech or pharmaceutical industry, with direct involvement in marketing, sales, or market development. * Willingness and ability to travel up to 25%. What additional qualifications will make you a stronger candidate? * Proven in-line HCP marketing experience required. * Demonstrated experience developing and executing peer-to-peer or HCP education programs. * Strong understanding of legal, regulatory, and compliance requirements related to pharmaceutical marketing and HCP engagement. * Excellent project management, organizational, and communication skills, with the ability to manage multiple priorities and stakeholders. * Experience collaborating with cross-functional teams, including commercial, medical, legal, regulatory, and agency partners. * Ability to analyze data and insights to inform strategy and measure program effectiveness. * Experience working on products where a multidisciplinary approach has been key to advancing the market * Experience in rare disease, Hematology/Oncology or Allergy and Immunology HCP marketing * Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities * Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions * Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic * Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism Why Blueprint? At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further - faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you’ll do the most impactful work of your career - because our commitment to changing lives isn’t just what we do, it’s who we are. Patients are waiting. Are you ready to make the leap? Compensation and Benefits The base salary hiring range for this position will be $180,000 -- $220,000.* Actual base salary offered for this position will be based on a number of job-related factors, including, but not limited to: experience (including skills and competencies), education, training and internal equity. This position is also eligible for the following: * Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program * Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more. *Based on reasonable estimate for this job at the time of posting; ranges are reviewed periodically and subject to change. To apply, just scroll down and click on the “Apply Now” link. Equal Employment Opportunity At Blueprint Medicines, we foster an environment of fair treatment and full participation for all of our employees as we navigate complex challenges in pursuing our mission to improve the lives of patients. We celebrate our unique differences and varied career and life experiences so that we can sustain our diverse culture and ensure everyone feels accepted. We are committed to non-discrimination, equal employment opportunity, as well as an inclusive recruitment process. We consider all qualified applicants based on merit and without regard to race, color, sex, gender identity, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable federal or state law.  We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com [TotalRewards@blueprintmedicines.com]. We are also an E-Verify Employer. For more information, please see our EEO Policy Statement [https://www.blueprintmedicines.com/wp-content/uploads/2025/04/EEO-AA-Policy-Statement-4.21.25.pdf], the E-Verify Participation Poster [https://www.blueprintmedicines.com/wp-content/uploads/2025/01/EVerifyParticipationPoster.pdf], the Right to Work Poster [https://www.blueprintmedicines.com/wp-content/uploads/2025/01/IER_RightToWorkPoster-Eng_Es.pdf], and/or the EEO Know Your Rights Poster [https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf]. Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company that invents life-changing medicines. We seek to improve and extend patients' lives by solving important medical problems, with a focus on allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success with two approved medicines, including AYVAKIT/AYVAKYT (avapritinib) which we are bringing to patients with SM in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information, visit www.BlueprintMedicines.com [https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=3729042196&u=https%3A%2F%2Fwww.blueprintmedicines.com%2F&a=www.BlueprintMedicines.com%22%20\o%20%22https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=3729042196&u=https%3a%2f%2fwww.blueprintmedicines.com%2f&a=www.blueprintmedicines.com%22%20\t%20%22_blank] and follow us on X [https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=3767096557&u=https%3A%2F%2Fx.com%2Fblueprintmeds&a=X%22%20\o%20%22https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=3767096557&u=https%3a%2f%2fx.com%2fblueprintmeds&a=x%22%20\t%20%22_blank] (formerly Twitter; @BlueprintMeds) and LinkedIn [https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=1249853963&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblueprint-medicines%2F&a=LinkedIn%22%20\o%20%22https://c212.net/c/link/?t=0&l=en&o=4448371-1&h=1249853963&u=https%3a%2f%2fwww.linkedin.com%2fcompany%2fblueprint-medicines%2f&a=linkedin%22%20\t%20%22_blank].

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Responsibilities

Lead the development and execution of strategic education initiatives for healthcare professionals regarding systemic mastocytosis. Collaborate with cross-functional teams to ensure alignment with brand objectives and measure the effectiveness of educational programs.