Associate General Manager - Marketing at Landmark Group

, , United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Customer Experience, Digital-First Marketing, Performance Marketing, Omnichannel Excellence, Content Strategy, Trade Marketing, CRM, Data-Led Marketing, Campaign Planning, Media Planning, Budget Allocation, Retail Marketing, B2C Marketing, Storytelling, Customer Lifecycle

Industry

Retail

Description

ROLE OVERVIEW We are looking for a high-impact, business-driven Head of Marketing to lead Home Box’s next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital-first marketing, performance-led growth, and omnichannel excellence. KEY RESPONSIBILITIES Brand Strategy & Customer Experience * Define and lead Home Box’s brand positioning, architecture, and communication frameworks * Drive brand transformation to make HomeBox modern, relevant, and differentiated in the GCC * Build strong, insight-led narratives around key life moments (new homes, families, celebrations) * Ensure a consistent and elevated customer experience across all touchpoints — online, in-store, delivery, and post-purchase * Partner with retail, VM and Ecom Operation to enhance Customer journeys (discovery → purchase → delivery → service) both Offline and Online Creative & Content * Lead end-to-end content strategy and execution across all channels and touchpoints * Drive campaign development from idea, manifesto, and storytelling to final execution * Oversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in-store creatives, and ecommerce content (PDPs, banners) * Ensure content is platform-first, insight-led, and performance-optimized * Build scalable systems for content planning, production, and distribution with speed and consistency * Work closely with designers, agencies, and internal teams to maintain high creative standards Trade Marketing & Omni Growth * Lead trade marketing strategy to drive store footfall, in-store conversion, and sell-through * Plan and execute promotions, in-store activations, and local store marketing initiatives * Develop focus store action plans to drive traffic and performance in priority locations * Drive omnichannel growth (Click & Collect, App adoption, cross-channel shopping behavior) * Manage media planning and budget allocation across digital and offline channels with ROI focus * Build and manage partnerships, tie-ups, and PR opportunities to enhance reach and brand visibility * Collaborate with VM and retail teams to ensure strong in-store communication and execution excellence Customer Value Management (CRM & Digital Growth) * Own the customer lifecycle strategy — acquisition, engagement, retention, and reactivation * Lead CRM programs across SMS, WhatsApp, and loyalty initiatives * Drive data-led marketing, leveraging analytics for segmentation, personalization, and targeting * Focus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retention * Carry out Voice of Customer research, Brand Audits & Mystery Shopping from time to time Campaign Planning & Calendar Management * Own the annual marketing calendar, balancing brand-building and category-driving campaigns * Plan and execute key campaigns across brand moments, seasonal peaks, and category priorities * Ensure strong alignment between commercial goals, category focus, and campaign storytelling * Drive cross-functional collaboration with buying, retail, ecommerce, and operations teams * Ensure on-time, high-quality execution across all markets and channels KEY SKILLS & EXPERIENCE * 12–15 years of experience in B2C / Retail / Omni marketing * Proven track record in brand transformation and scaling growth through digital-first marketing * Strong understanding of digital marketing platforms, performance marketing, and ecommerce * Hands-on experience in trade marketing, store footfall generation, and omnichannel integration * Strong understanding of content ecosystems and multi-channel storytelling * Commercial acumen with focus on ROI, growth, and profitability * Experience in GCC or similar markets is a strong advantage Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade. Home Box is a one-stop shop offering smart furniture and furnishings for everyday living, at affordable prices. Launched in 2013, Home Box is one of the Landmark Group’s fastest growing concepts with 51 stores across KSA, UAE, Bahrain and Qatar. With an extensive offering of great quality products, Home Box makes customers feel at home with its good, honest prices and friendly, helpful service.   Through Home Box, the Group aims to provide customers with tasteful yet affordable home furnishing solutions that promises to transform your space with our bold textures and exquisite décor that make every occasion memorable with a commitment to be the heart of your home, offering an exceptional, cost-effective shopping journey. Known for its modern designs and high quality, Home Box is celebrated for shaping contemporary lifestyles with curated collections that combine aesthetic appeal and the latest trends at affordable prices.   “At Home Box, we continually research market trends to create products that fulfil our customers’ needs. Our goal is to fill the market gap for fashionable, contemporary home essentials at affordable prices. We are committed to enhancing the customer experience through innovative approaches, as exemplified by our new store concept, which elevates economical home shopping and promises 'Always more in the box' for our customers,” stated Ajay Antal, CEO of Home Box.     8,000+ Products offering amazing quality and prices. 50+ Stores helping millions of satisfied customers. 4 Countries where we’ve made our mark in 3 years. 1000+ Emp.dedicated to great service.

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Responsibilities

This role is responsible for defining and leading the brand strategy, overseeing end-to-end content creation, driving trade marketing initiatives to increase footfall and conversion, and owning the customer lifecycle strategy through CRM and data-led marketing.