Associate Manager, Brand Experience, Influencer and Partnerships - Dunkin at Inspire

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

10 May, 26

Salary

136218.0

Posted On

09 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Influencer Marketing, Content Partnerships, Brand Collaborations, Project Management, Relationship Building, Social Media Trends, Creative Strategy, Campaign Reporting, Performance Optimization, Cross-Functional Collaboration, Attention to Detail, Fast-Paced Environment, KPI Development, Trend Analysis, Content Engagement, Authenticity

Industry

Restaurants

Description

The Associate Manager, Brand Experience supports the execution of national influencer marketing campaigns and brand partnerships. This role focuses on drafting briefs, day-to-day campaign /project management, and campaign performance reporting. The Associate supports the group Director in all internal reporting needs, including performance summaries of specific campaigns or messages, for a variety of internal and franchisee audiences. This role participates in cross-functional work with IMC, Organic Social, and PR to ensure influencer and partnership initiatives drive maximum impact both from a creative standpoint (leveraging assets for traditional media via IMC and utilizing influencer content on brand-owned social channels to meet content demands), and a performance standpoint. This individual plays a critical role in ensuring campaigns run smoothly, on time, and on brand – ensuring the team can successfully deliver against an increasing role of nontraditional marketing channel as a part of the Dunkin’ marketing strategy. Key Responsibilities In partnership with the Director and Manager of Brand Experience, support translating Marketing objectives and briefs into Influencer Campaigns and Partnerships Support end-to-end influencer campaign planning: briefing writing, creator selection, concept approvals, execution, and reporting Support development of partnerships, from longer term affiliation to single-hit collaborations Interface with influencer agency(ies) to ensure all work is kept on track given volume and speed of work Support collaboration with Social, PR, Paid Media, and Brand teams to integrate activity in influencer and partnership workstreams across channels (paid media, organic social, PR) Assist the Manager with campaign measurement frameworks, KPIs, and performance optimization Stay ahead of creator trends, platforms, and best practices to continuously evolve strategy as a member of a small (but mighty!) team Qualifications: Experience in influencer marketing, content partnerships, or brand collaborations Proven ability to build strong relationships with creators, talent reps, and platform partners Some knowledge of influencer / media platforms and social / cultural trends Excellent project management skills with attention to detail and deadlines Strong creative instincts with an eye for what makes content engaging, authentic, and on-brand Comfortable working in a fast-paced, highly collaborative environment Salary: $81,731 - $136,218 per year The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.

Responsibilities

The Associate Manager supports the execution of national influencer marketing campaigns and brand partnerships, focusing on drafting briefs and managing day-to-day campaign activities. This role also involves performance reporting and collaboration with various teams to ensure initiatives drive maximum impact.