アソシエイトマネージャー共同ブランドマーケティングジャパン（東京コーポレートオフィス）Associate Manager, Co-Brand Mar at IHG Career

Minato, , Japan -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

0.0

Posted On

30 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Development, Cross-channel Execution, Customer Acquisition, Portfolio Marketing, Agency Management, Market Analysis, Japanese Fluency, English Fluency, Communication Planning, Go-to-market Strategy, Analytical Skills, Project Management, Presentation Skills, Microsoft Excel, Microsoft Word, Microsoft PowerPoint

Industry

Hospitality

Description

アソシエイトマネージャー共同ブランドマーケティングジャパン Associate Manager, Co-Brand Marketing Japan IHGの日本の共同ブランド・クレジットカード・ポートフォリオにおいて、新規顧客獲得（非会員）および既存会員向けマーケティングの企画・実行を支援していただきます。カード会員のライフサイクル全体にわたるマーケティング施策の効果的な実施を支援するとともに、社内のチーム、外部代理店、パートナーとの主要な窓口としての役割を担います。カード新規獲得および継続的な会員エンゲージメントを促進するマーケティング資料の作成を調整し、事業目標を達成するための戦術的な提案を行い、チャネルのパフォーマンスを最適化します。職務内容年次共同ブランド・新規獲得（非会員）およびポートフォリオ（会員）マーケティング計画の策定と実行を支援し、ダイレクトメール、Eメール、ウェブサイト、アプリ、その他の会員向けコミュニケーションなど、利用可能なすべてのチャネルを効果的に活用します。パフォーマンスの継続的な改善を促進するプロセスおよび実行体制を構築します。社内チーム、代理店、ベンダー、外部パートナーと連携し、ターゲット層の選定、クリエイティブアプローチ、オファー／インセンティブの構成、制作の詳細など、キャンペーンの仕様を策定します。また、マネージャーに提案を提示して承認を得た上で、承認された施策を実行します。各キャンペーンや施策において、正確な測定と分析を可能にする適切な管理体制が整っていることを確認します。パフォーマンス、インサイト、および推奨される最適化策をまとめます。広告代理店やフルフィルメント業者との日常的な関係を管理し、すべての顧客獲得およびポートフォリオ関連資料の高品質かつタイムリーな提供を確保する。部門横断的なステークホルダーと連携し、マーケティング施策の円滑な実行を支援する。また、緊密な協力関係を構築・維持し、連携と成果を最大化する。マーケティングミックス全体における競合他社の動向を監視し、顧客獲得効率とカード会員のエンゲージメントを向上させるための提言を行う。必要に応じて、シニアマネージャーを補佐し、その他のマーケティングプロジェクトや施策を支援する。募集要項学歴マーケティング、ビジネス、または関連分野の学士号または修士号、あるいは同等の学歴と関連実務経験の組み合わせ。必須の経験と専門知識企業マーケティング環境において、キャンペーン開発、クロスチャネルでの実行、クリエイティブ制作に携わった、2～5年の段階的な実務経験。顧客獲得および／またはポートフォリオ（顧客維持、エンゲージメント、ライフサイクル）マーケティングの支援経験がある方を強く歓迎します。外部の代理店、パートナー、またはベンダーとの協業経験。技術的スキルおよび知識日本語および英語の流暢な能力（会話・文章）が必須キャンペーン管理、コミュニケーション計画、市場投入戦略、およびマーケティングツールの使用経験。プロモーション、チャネル、またはフリークエンシーマーケティングにおける実績のある経験が望ましい。マーケティングの概念や原則（測定や最適化を含む）について深い理解があること。優れた問題解決能力および分析能力を有すること。社内チーム、パートナー、ベンダーとの間で、明確かつ効果的な口頭および書面によるコミュニケーション能力を有すること。優れた組織力および時間管理能力を有し、複数のプロジェクトを同時に管理できること。チームワークを重視する姿勢を持ち、優れた対人スキルと、問題解決に向けた積極的なアプローチができること。プレゼンテーションおよびファシリテーションのスキルを実証できること。 Excel、Word、PowerPointの熟練した操作能力が必須です。 Associate Manager, Japan Co-Brand Marketing You will support the development and execution of both Acquisition (non-cardmember) and Portfolio (cardmember) marketing for IHG’s Japan Co-Brand credit card portfolio. In this role, you will help ensure effective implementation of marketing initiatives across the full cardmember lifecycle and serve as a key point of contact with internal teams, external agencies, and partners. You will coordinate the production of marketing materials that drive card acquisition and ongoing cardmember engagement, make tactical recommendations to meet business objectives, and optimize channel performance. Key Accountabilities Assist in the development and execution of an annual Co-Brand Acquisition (non-cardmember) and Portfolio (cardmember) marketing plan, ensuring effective use of all available channels including, but not limited to, direct mail, email, website, app, and other member communications. Develop processes and delivery systems that drive continuous improvement in performance. Partner with internal teams, agencies, vendors, and external partners to develop campaign specifications, including target audience selection, creative approach, offer/incentive structure, and production details; present recommendations to the Manager for approval and execute approved initiatives. Ensure each campaign or initiative includes appropriate controls to enable accurate measurement and analysis; summarize performance, insights, and recommended optimizations for future iterations. Manage day-to-day relationships with advertising agencies and fulfillment vendors, ensuring high quality and timely delivery of all Acquisition and Portfolio materials. Collaborate with cross-functional stakeholders to support successful execution of marketing initiatives; build and maintain strong working relationships to maximize alignment and outcomes. Monitor competitive activity across the marketing mix and provide recommendations to improve acquisition efficiency and cardmember engagement. Support the Senior Manager with additional marketing projects and initiatives as needed. Education Bachelor’s or Master’s degree in Marketing, Business, or a related field, or equivalent combination of education and relevant work experience. Critical Experience & Expertise 2–5 years of progressive experience in a corporate marketing environment, with exposure to campaign development, cross-channel execution, and creative production. Experience supporting customer acquisition and/or portfolio (retention, engagement, lifecycle) marketing strongly preferred. Experience working with external agencies, partners, or vendors. Technical Skills & Knowledge Fluency in both Japanese and English (spoken and written) required Experience with campaign management, communications planning, go-to-market strategies, and marketing tools. Demonstrated experience in promotional, channel, or frequency marketing preferred. Strong understanding of marketing concepts and principles, including measurement and optimization. Strong problem-solving and analytical skills. Clear, effective verbal and written communication skills across internal teams, partners, and vendors. Strong organizational and time-management skills with the ability to manage multiple initiatives. Team-oriented mindset with strong interpersonal skills and a proactive approach to problem solving. Demonstrated presentation and facilitation skills. Proficiency in Excel, Word, and PowerPoint required. At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Responsibilities

Support the development and execution of acquisition and portfolio marketing for IHG's Japan Co-Brand credit card portfolio. Coordinate with internal teams and external agencies to produce marketing materials and optimize channel performance.