Associate Manager, Lifecycle Marketing Operations at Aura

, , United States -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

90000.0

Posted On

03 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Braze, Lifecycle Marketing, Marketing Operations, D2C Campaigns, QA, Monitoring, Reporting, Segmentation, Promo Calendar Management, Data Champion, Testing Ideation, Email Builder Tools, Tableau, Excel, Attention To Detail, Communication Skills

Industry

Software Development

Description

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. Come build with us! Overview: We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CLM team at Aura. The ideal candidate lives and breathes Braze and loves setting up, QA’ing, monitoring, and reporting on cross-channel lifecycle campaigns that have a direct impact on ROI. The candidate will also have the unique opportunity to step outside a traditional ops function and partner with the D2C lifecycle members on prospect and member testing plans. If you love ops and data and are looking to get more involved in testing ideation - this role is for you! Responsibilities: Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation Partner with PMM on promotional cycles, owning the delivery schedule for CLM Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles Requirements: 2-4 years of experience in marketing operations for a D2C-focused brand or product At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns. Braze certifications are a plus! Experience with email builder tools (i.e. Stripo) Proficiency in Braze reporting, Tableau, Excel, and other reporting tools Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome Experience in analyzing reports and providing test results to stakeholders in a succinct manner Excellent attention to detail and communication skills Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team! Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $80,000 - 90,000 but may vary depending on job-related knowledge, skills, experience and location. This position is remote, but candidates but be US-based, and preference will be given to those in the Eastern and Central timezones. #LI-remote Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome. Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know. Important privacy information for United States based job applicants can be found here.

Responsibilities

The role involves owning the setup, quality assurance, monitoring, and reporting for D2C lifecycle campaigns within Braze, alongside managing ongoing segmentation updates and the lifecycle marketing promotional calendar. This person will also partner with leadership on executing the prospect testing roadmap and member welcome series outreach.