Job Description:

KEY ACCOUNTABILITIES

• Drive Strategic Revenue Management (SRM) work for General Mills – Partner with the Cereal division to build pricing strategies and tactics.
• Provide direct support to the Cereal division in North America for SRM:
• Provide subject matter expertise to the division across all 5 levers of SRM: pricing, promotions, packaging, product mix, and terms.
• Leverage strong analytical and influencing skills to build an SRM roadmap that supports brand strategy, financial needs, and expected market conditions.
• Lead thinking and partner deeply across functions to drive results: SRM Team, Operating Units/Brands, Finance, Trade Marketing, Sales, Category Management, and Consumer Insights.
• Conduct analysis and provide insights, leveraging existing and new tools, surface insights, draw conclusions, make recommendations, and influence business partners to consensus and action.
• Provide pricing expertise:
• Use multiple techniques, tools, and data sources to develop and analyze potential price/SRM moves.
• Recommend optimal merchandising levels, depth, frequency, recommend consumer price points, and gaps to competition.
• Evaluate price structures and trade spending, use historical performance, and predictive models to explain current business performance, and model future outcomes due to price changes and competitive moves.
• Build Capability:
• Provide coaching and support to other Strategy SRM team members supporting Operating Units.
• Capture learnings from actions and build them into next-generation strategies and tools for the broader SRM.
• Develop and deploy SRM Learning & Development as needed while generating user adoption of SRM Tools.
• Effectively advocate for SRM principles by providing strong brand support and building trusted relationships with division leadership.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business or a Quantitative field
• 5+ years in Revenue Management, or sales and marketing strategy and analytics.
• Experience in consumer packaged goods, food and beverage, or related industry
• Ability to operate effectively in white space, comfort with quantitative and strategic challenges, strong analytic skills, business acumen, and understanding of market dynamics.
• Able to take perspective on consumer behavior and the competitive landscape to help lead thinking and outcomes.
• Comfort pulling, using, and analyzing multiple data sources: e.g., market research data (Nielsen / IRI / Spins), consumer panel data, trade promotion data, shopper card data, and switching data.
• Financial acumen
• Cross-Functional leadership skills.
• Strong influence and storytelling skills

PREFERRED QUALIFICATIONS

• Advanced degree (Masters)
• 1+ years of experience in CPG Revenue Management
• Consumer Pricing and Trade Analytics expertise
• A strong desire to learn about new trends in revenue management and consumer behavior.

Please refer the Job description for details