MARKETING AT FUNDPATH

The Fundpath marketing team manages a programme of outreach and engagement across the wealth and asset management industries. It’s key objectives are to:

• Build and develop brand awareness and integrity.
• Provide content and collateral to empower our internal teams to achieve their aims, specifically:
• The engagement of fund buyers to enable efficient data collection
• The cultivation of prospective clients
• The development and retention of existing clients

Secondary support functions include:

• Corporate responsibility and stewardship
• Competitor analysis and benchmarking
• Market research and insight
• Governance and reporting

QUALITIES AND EXPERIENCE:

• Strong English language ability (written and spoken)
• Excellent communication skills,
• Confident working knowledge of all standard office IT systems
• Mailing list technology familiarity
• Event management experience
• Practical understanding of LinkedIn as a business
• 1-2 years’ experience within the wealth / asset management or wider finance industry
• An interest in website development and management
• An enthusiastic, proactive, team-playing attitude
• Agile, able to change with the growing needs of the business.
• Support proposition development – products, regions etc.
• Produce and distribute communications to foster wider industry relationships, including with the media, shareholders and existing and potential funding partners.

• Production and distribution of content, collateral and materials
• Executing marketing campaigns aimed at lead generation and brand building
• Event management, both internal and external
• Development and content maintenance for the company website
• Maintaining social media channels
• Management of third party providers as necessary
• Assistance with project schedules and budget maintenance
• Monitoring and analysing the effectiveness of marketing initiatives and campaign
• Collaborating with external agencies and vendors as neede