Associate Marketing Manager at LEGO
Billund, Region Syddanmark, Denmark -
Full Time


Start Date

Immediate

Expiry Date

05 Jul, 25

Salary

0.0

Posted On

06 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Are you ready to ignite your marketing career and play a key role in enhancing adult engagement with the LEGO® brand? You’ll be responsible for developing innovative campaigns aimed at reaching a broader adult audience and establishing the LEGO Group as a bel oved brand among this target audience .
Join us in creating a world where imagination knows no age—this is your chance to elevate your skills to new heights!

Responsibilities
  • Lead marketing campaign development for the LEGO Icons and LEGO Architecture franchise s /adult audience, from brief creation to execution, working closely with collaborators like the LEGO Agency, Markets, LEGO Branded Retail, and communication channel teams.
  • Engage with internal collaborators and key customers to implement the global marketing toolbox and track performance.
  • Manage day-to-day communication with external IP partners to ensure alignment and approval throughout the product and marketing development process and gather critical partner insights for campaign development.
  • Drive the LEGO Icons and LEGO Architecture selling-in process by highlighting key strengths and benefits of the portfolio and marketing plan, supporting market customer development teams.
  • Assist in the portfolio/product development process by analyzing data (e.g., NPS, Customer Service data, Concept and Portfolio Test) and discussing actionable insights with designers and the marketing lead.
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