Associate Marketing Manager at Liberty Mutual Insurance

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

139000.0

Posted On

08 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Salesforce, Data Management, Marketing Operations, Campaign Execution, Data Integrity, Reporting, Marketing Cloud Administration, User Management, Workflow Automation, CAN-SPAM Compliance, Data Hygiene, UTM Tracking, Project Management, Analytical Skills, Presentation Skills, Budget Management

Industry

Insurance

Description

Description Marketing Operations Data Manager Are you a detail-oriented Salesforce guru with a natural curiosity and knack for operational problem solving? If you're a self-starter who thrives in collaborative environments, we want to meet you! Join our team as a Marketing Operations Data Manager and play a pivotal role in driving the success of our marketing operations. In this position, you'll play a crucial role on our marketing operations team, ensuring that we effectively reach the right audience through precise data management and insightful reporting. Your Salesforce expertise will be instrumental in executing personalized campaigns and maintaining data integrity. We’re looking for a thorough, inquisitive problem-solver to help propel our mission forward. Responsibilities: Audience Management and Personalized Campaign Execution: Curate contact data for personalized campaign lists Create Salesforce marketing initiative/capture campaigns Develop and manage distribution list rules for recurring email communications Manage creation of internal distribution lists for internal email previews Data Integrity and Hygiene Oversight: Lead recurring data hygiene exercises to ensure the credibility of our contact data Investigate and resolve issues preventing our emails from reaching companies and contacts Track and improve email records lacking associated website login IDs through ongoing analysis and recurring campaigns Marketing Cloud Administration and Cross-Functional Collaboration: Serve as the team’s administrator for our Salesforce Marketing Cloud account, handling user management, MID accounts, synchronization, workflow automations, and troubleshooting support in partnership with the broader Marketing team Ensure compliance across CAN-SPAM act and contractual obligations like managing contact limits, super-messages limits, etc. Identify opportunities for enhanced functionality and user experience Oversee creation and management of email contact preference center Reporting: Manage monthly operations reports Manage ongoing manual data feeds for Marketing applications on a recurring basis Create unique tracking links as needed (e.g., UTMs) Customized Salesforce report generation as needed If you're ready to dive into a world of data-driven decision-making and marketing operations, we’d love to meet you and encourage you to apply! Qualifications Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization About Us Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role. At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law. Fair Chance Notices California Los Angeles Incorporated Los Angeles Unincorporated Philadelphia San Francisco

Responsibilities

This role involves curating contact data for personalized campaign lists, developing Salesforce marketing initiatives, and leading recurring data hygiene exercises to ensure contact data credibility. The manager will also serve as the administrator for the Salesforce Marketing Cloud account, handling user management and workflow automations.