Associate Marketing Program Manager at LGC Group

Bellshill, Scotland, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

28 Jan, 26

Salary

0.0

Posted On

30 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Integrated Marketing Campaigns, Lead Generation, Sales Enablement, Marketing Automation, CRM Systems, Communication Skills, Collaboration Skills, Analytical Skills, Project Management, Account-Based Marketing, Social Media Strategies, Event Planning, Data-Driven Decision Making, Customer Insights, Technical Understanding

Industry

Biotechnology Research

Description

Company Description With manufacturing sites across the US, UK, Germany and Denmark, LGC Biosearch Technologies has plans to continue growing. We deliver mission critical genomics to our diverse customer base in molecular diagnostics, pharma/biotech and agrigenomics. Our integrated portfolio of products, services and expertise supports our purpose of Science for a Safer World and we have embodied our mission by working with customers to enable research into life-altering treatment for disease and illness worldwide. We are currently seeking candidates who are up for the challenge of operating in a high-growth, purpose-driven organisation. Job Description Role Overview We are seeking a commercially minded, self-starting Associate Marketing Program Manager to lead the planning and execution of marketing campaigns that drive customer acquisition, expansion, and measurable revenue growth within our Nucleic Acid Chemistry (NAC) portfolio. This includes our comprehensive oligo synthesis offering - from MerMade oligo synthesis instruments to the full catalogue of reagents, columns, and controlled pore glass (CPG) supports used by biopharma and biotech companies to manufacture their own oligonucleotides. This role requires a strategic marketer with a strong technical understanding of the oligo synthesis workflow and the ability to translate complex scientific solutions into clear, commercially compelling campaigns. The successful candidate will develop and execute integrated, full-funnel marketing programs that engage target accounts, generate qualified leads, and support key business objectives such as instrument adoption, consumables pull-through, and customer retention. Working cross-functionally with Sales, Product Management, and Global Marketing, the Associate MPM will identify growth opportunities, shape go-to-market strategies, and ensure a consistent and differentiated presence across digital, events, and partner channels. Success in this role will require strategic thinking, data-driven decision making, and strong stakeholder management, as well as a passion for connecting customers with enabling technologies that power the next generation of nucleic acid therapeutics. Key Responsibilities Own the end-to-end campaign strategy and execution for our NAC product line - from concept through to launch, performance tracking and optimization - aligned to revenue goals. Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel. Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC team.Plan and organize tradeshows and industry events, including logistics, promotions, collateral, and cross-functional coordination to ensure flawless execution. Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs. Work closely with Sales and Product Management to guarantee that messaging, targeting, and timing are completely in sync with business priorities. Apply a test-and-learn approach to campaign development, using experimentation to optimize messaging, channels, and tactics and iterating based on performance insights. Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.Partner with Sales to craft and distribute sales enablement resources (like sell sheets and follow-up templates) to enhance outreach efficiency, increase conversion rates, and reinforce campaign messaging. Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies. Effectively share marketing plans, priorities, and campaign outcomes with internal collaborators through consistent updates, dashboards, and presentations - promoting alignment, transparency, and shared accountability among teams. Develop and manage campaign assets in partnership with internal or external content creators, ensuring relevance to key customer personas. Monitor and report campaign performance (MQLs, conversion rates, value), sharing insights and recommendations for boosting impact. Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency. Contribute to the ongoing development of marketing processes, systems, and best practices within the wider team. Establish solid cross-functional connections and function as a strategic marketing partner to internal collaborators. Qualifications Minimum Qualifications: Minimum of 2 years in B2B marketing, ideally within life sciences, diagnostics, healthcare, or a related technical industry. Successful background in developing and performing integrated marketing campaigns with measurable business impacts. Experience with full-funnel campaign planning, including nurture streams, lead generation, and sales enablement. Commercially focused with a clear understanding of how marketing drives revenue and pipeline growth. Proficient in marketing automation and CRM systems (e.g. HubSpot, Salesforce, Pardot). Excellent communication and collaboration skills with experience working across Sales, Product, and Marketing teams. Highly organized, adaptable, and comfortable managing multiple priorities in a fast-paced environment. Analytical approach with the ability to translate data into actionable insights. Proactive, resourceful, and driven by a growth mindset and continuous improvement. Fluent in English; additional languages are a plus. Ability to travel occasionally (domestically and internationally) for team meetings, events, or customer engagement. Preferred Qualifications: Experience with Salesforce reporting and dashboards. Direct experience in Oligo Synthesis Chemistry marketing. Bachelor's degree or equivalent experience in a related field. Additional Information ABOUT LGC: LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range. OUR VALUES PASSION CURIOSITY INTEGRITY BRILLIANCE RESPECT EQUAL OPPORTUNITIES LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership. For more information about LGC, please visit our website www.lgcgroup.com #scienceforasaferworld

Responsibilities

The Associate Marketing Program Manager will lead the planning and execution of marketing campaigns for the Nucleic Acid Chemistry portfolio, focusing on customer acquisition and revenue growth. This includes developing integrated marketing programs, managing campaign strategies, and collaborating with cross-functional teams to ensure alignment with business objectives.