Associate Media Director (Paid Social & Programmatic) at VML Canada (French)

Memphis, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Oct, 26

Salary

180000.0

Posted On

09 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social, Programmatic Advertising, Media Planning, Campaign Activation, Media Optimization, Audience Segmentation, KPI Definition, Budget Management, Stakeholder Communication, Team Mentoring, Meta, LinkedIn, Pinterest, TikTok, DV360, The Trade Desk

Industry

Advertising Services

Description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. About the Role VML is seeking an Associate Media Director to oversee and deliver media campaigns for a large client. This role works alongside a team of performance media experts to ensure client goals are met by creating and overseeing campaigns across selected channels (Paid Social, Display, Video, Native, OTT & more) What you’ll do: Plan | Understand client goals and business objectives to translate into achievable Media KPIs. Match a client’s business objective with targetable and relevant audiences and advise what media channels will be most effective to reach these Audiences. Activation | Deep understanding of how to activate in specific media channel(s); define channel segmentation within platforms in order to achieve the objectives that are set out by the media plan; identify, understand and define scalability to ensure spend can increase effectively within a channel(s). Operations | Identify cross channel and in-platform optimization needs and implement changes to level set performance; identify efficiencies within client channels to be more effective with media operations; approve media invoices against media platform spends; monitor and manage digital platform spend and performance pacing; work closely with other Media Managers and perform campaign check ins and ensure that all required campaigns are live/paused/ended; follow required operations department processes. Performance | Work with wider media team and team to define KPIs and objectives for each brand, product, and service; work with analytics to ensure tagging is in place to track identified objectives, KPIs, and goals; lead Media Optimization meetings. Communicate | Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client’s needs. Collaborate | Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Analytics, Account Management, and Project Management) Who you are: A strong communicator, able to articulate complex ideas clearly and concisely. A relationship builder, adept at fostering positive connections with outside vendors, clients, and internal teams. A detail-oriented individual who can work effectively under pressure. Passionate about digital and emerging media, with a keen interest in staying ahead of industry trends. A quick learner, eager to acquire new skills and tools. Proactive and resourceful, always looking for ways to improve processes and outcomes. What you’ll need: 6+ years of paid digital media experience, agency experience highly preferred Strong grasp of and ability to navigate digital tools and platforms, particularly in Meta, Linkedin, Pinterest, Tiktok (and other paid social tools) as well as Programmatic DSPs such as DV360, The Trade Desk (or other DSPs) Experience in activating paid media plans that align to an overarching strategy. Ability to utilize data to inform audience segmentation. Understanding of paid media measurement and optimization Experience managing/mentoring direct reports The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _ $75,000—$180,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Responsibilities

Oversee and deliver multi-channel media campaigns across Paid Social, Display, Video, and OTT to meet client business objectives. Lead media optimization meetings and collaborate with cross-functional teams to ensure performance KPIs are achieved.