Associate, Paid Search Media at RKD Group, Inc.

Rhu, Scotland, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

62000.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search Management, Google Ad Grant Management, Text Ads Writing, Ad Extensions Writing, Bid Adjustment, Budget Pacing, Keyword Selection, Negative Keyword Selection, Conversion Tracking, Workfront Management, Search Trainings, Writing Guides, Monthly Reporting, Client Onboarding, Google Tag Manager, Direct Response Fundraising

Industry

Philanthropic Fundraising Services

Description

Associate, Paid Search Media RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact. At RKD Group, we are partnering with some of the most impactful organizations in the country. Joining our Digital Media team means you’ll play a critical role in campaigns that raise funds, drive engagement, and make a difference for causes that matter. The Associate, Paid Search Media is responsible for supporting the Search Team by conducting trainings, answering search-related questions, and writing guides, while managing their own account load.  Job Summary The Digital Media team is the driving force behind RKD Group’s digital campaign delivery. We ensure projects move seamlessly from plan to production to launch by aligning timelines, organizing workflows, and keeping deliverables on track. As the bridge between Strategy, Creative, Tech, Media, and Account Management, we make sure every team has what they need to bring campaigns to life. Our focus is on execution—we work behind the scenes (not directly with clients) to keep campaigns moving efficiently, accurately, and on time. If you’re detail-oriented and thrive on organization then this role puts you at the center of making impactful digital campaigns happen for nonprofits across the country. Key Responsibilities: Paid Search Management   The Associate will manage paid search accounts at a minimum of once each week:  * Writing and testing text ads  * Writing and testing ad extensions  * Adjusting bids to optimize for CPA  * Reviewing and pacing budget against media plans  * Selecting new keywords to target qualified traffic  * Selecting new negative keywords to exclude unqualified traffic  * Performing regular quality checks on conversion tracking  * Build and manage new paid campaigns delivered through Workfront.  Google Ad Grant Management The Associate will manage Google Ad Grants a minimum of once every two weeks:  * Writing and testing text ads  * Writing and testing ad extensions  * Selecting new keywords to target qualified traffic  * Selecting new negative keywords to exclude unqualified traffic  * Performing regular quality checks on conversion tracking  * Build and manage new campaigns delivered through Workfront.  Search Trainings & Writing Guides The Associate is also responsible writing/updating guides on best practices for the Search Team to follow. The Associate will provide trainings to new and current Search Coordinators while acting as a mentor. They are responsible for creating an onboarding schedule for new Search Coordinators to include:  * Managing Paid and Grant accounts  * Using Google Ads Editor  * Conversion Tracking  * RKD best practices for organizing files  * Account performance reporting  Monthly Reporting The Associate, Paid Search Media, will provide monthly insights on Paid and Grant account performance which is then shared with the client.   Conversion Tracking for Clients The Associate will ensure that conversion tracking is set up properly across all their Paid Google, Paid Bing, and Google Grant accounts. Standard conversion tracking responsibilities include:  * Creating conversion actions within the search platforms for various variables to track.  * Creating tasks to send to our Tech Team to properly set up Google Tag triggers.  * Performing test transactions within GTM to ensure all media tags are firing properly.  * Monitoring conversions within the search platforms to ensure that tracking is working properly.  Assist with Client Onboarding The Associate will assist the Digital Media Supervisor with onboarding new clients that will run ads on Google or Bing. Standard onboarding responsibilities include:  * Ensuring that GTM is installed on their domain and donation forms.  * Ensuring that we have access to their GTM.  * Creating their Paid Google & Bing accounts if needed.  * Ensuring that we have access to their Google Grant Account.  Qualifications & Skills: * Bachelor’s degree preferred * Advanced proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint, along with experience in collaborative tools like Workfront and MS Teams * 2+ years of direct response fundraising is preferred specializing in Google Grant & Paid Search (AdWords & Bing) with expertise in Conversion Tracking via Google Tag Manager * Experience with national brand accounts, for-profit and non-profit sectors is a plus * Demonstrated expertise in concept and campaign development for successful fundraising strategies is a plus * Knowledgeable about paid search platforms, industry trends, and direct response marketing best practices * Proven ability to leverage new technologies for operational efficiency and campaign effectiveness * Thrive in challenging, fast-paced environments, showcasing adaptability, creativity, and problem-solving skills Location: Remote Pay Range expected for the position: $55,000-$62,000 annually. The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate. RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. RKD Group is an Equal Employment Opportunity employer. No sponsorships available for this position.

Responsibilities

The Associate will manage paid search and Google Ad Grant accounts, including writing/testing ads, adjusting bids, selecting keywords, and performing quality checks on conversion tracking. They will also be responsible for writing/updating best practice guides and providing trainings/mentorship to Search Coordinators.