ESSENTIAL SKILLS

• A degree (or equivalent) in marketing.
• A good understanding of marketing soft ware
• Ability to understand technical products quickly with good analytical skills.
• Strong communication skills to portray product information to colleagues or customers.
• Marketing creativity and the ability to discuss ideas with management and colleagues.
• Excellent judgement, problem solving and critical thinking.
• Highly organised and methodical.
• A commitment to self-development and professional development.
• Full driving licence
• Willingness to travel both nationally and internationally when required.

THE ROLE OF AN ASSOCIATE PRODUCT MANAGER

• Assist the Product Manager in the development and execution of product strategies throughout the product life cycle.
• Support product development by ensuring new products deliver the features and performance our customers want.
• Assist marketing department by defining the key messaging and USPs for our customers.
• Provide support for product launches and updates including developing price lists, part codes, user guides and supporting the marketing team with messaging.
• Provide marketing research to shape our Product Management strategy.

DUTIES & RESPONSIBILITIES

• Draft Product Requirement documents to prioritise product features and capabilities including key differentiators and USPs that align with our overall strategy.
• Help create product positioning, value propositions and sales arguments for target markets.
• Continually enhance product features and performance based on customer feedback.
• Market the product by creating the correct message for new product launches.
• Work with marketing team to create the correct positioning in the market place
• Support the sales team with training, education and expert advice on our products.
• Provide product documentation for new and updated products including pricing, part-codes, comparison documents, and key USPs and messaging.
• Assist in the roll out of new products internally to the sales and marketing teams.
• Provide market research to understand market trends, dynamics and opportunities for product improvement and differentiation.
• Provide competitive analysis to shape our product development strategy, pricing, inform our sales and marketing teams and to provide valuable insights.
• Attend sales and marketing exhibitions as well as customer visits alongside management team to gather market intelligence.